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Apple to Launch 'Garageband for e-books' on Thursday





education

This week, on Thursday, January 19, Apple plans to hold its education-related media event. Last week Apple sent out invitations for the event with a tagline stated that the company would make an "education announcement in the Big Apple." The multiple reports are claiming that the company could announce an initiative to help textbook makers produce interactive ebooks for the iPad, with some sources calling the initiative "Garageband for e-books."

ArsTechnica reported on Monday that its sources are claiming that Apple will release a simple app that makes e-book publishing as easy as recording a song in GarageBand. Inkling CEO Matt MacInnis, who worked on education projects at Apple before leaving to focus on interactive e-books, also confirms the rumors, because he dosn't believe that Apple would start releasing content to replace, for example, textbooks, the company is likely to provide content production tools, similar to its own Logic or Final Cut Pro software.


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Written by Svetlana Osipova

Tuesday, January 17th, 2012. 15:52

Apple Is Planning To Construct New Retail Stores In Switzerland And France



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As French magazine AixEnProvence.fr reports (via ifoAppleStore), Apple plans to build a new store in Aix-en-Provence in France. According to the renderings, a one-store building will be relatively small one compared to other Apple stores and will be constructed on a broad stone plaza. Apart from the tan-colored rear wall, the store will be entirily encompassed with transparent glass. A second rendering depicts the store with a fountain that is similar to the the Fifth Avenue plaza fountain in New York. Reports note that the new location could be open in the end of 2012 or in early 2013.


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Written by maxim

Monday, January 16th, 2012. 22:11

Apple's iPad sales in Dec. quarter stands at 13.5 million units



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42 Wall Street and independent analysts polled by Fortune's Philip Elmer-DeWitt have found that all of them expect Apple to report record iPad sales when it releases its December quarter financial results on January 24. The estimates are ranging from 11.73 million to 19.47 million iPad units sold during the most recent quarter. According to Wall Street, the concensus has been reached on 13.5 million units. The previous record numbers of iPad sales were reached by Apple in the September 2011 quarter with 11.2 million units.


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Written by Svetlana Osipova

Monday, January 16th, 2012. 16:47

Smartphone makers plan to mirror Apple's approach with fewer models each year




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DigiTimes reported on Friday that HTC, Research in Motion, Sony and Motorola Mobility are planning to change their strategies by reducing the number of new handsets that they produce in an attempt to repeat success of Apple’s products. As far as we know, the company releases just one iPhone model each year, while other mobile manufactures produce plethora of smartphones, which often differ from each other with minor changes.

Such strategy will allow increasing sales and saving money on development and marketing costs. The companies also expect to be more efficient in obtaining components and shipping products.


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Written by Svetlana Osipova

Monday, January 16th, 2012. 15:05

Apple is first technology company to join Fair Labor Association



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Bloomberg reports that Apple has joint to the Fair Labor Association (FLA). By joining the FLA, Apple agrees to have the association independently assess facilities in its supply chain and report detailed findings on the association's website. Apple is the first technology business to sign up to the FLA as a participating company currently.

The FLA already worked with Apple last year on the company's training programs regarding labor rights and worker standards, and that Apple will bring all of its workplace compliance standards in line with the FLA's guidelines over the next two years.

"We found that Apple takes supplier responsibility seriously and we look forward to their participation in the Fair Labor Association," Auret van Heerden, FLA's President and CEO, said in a press release. "We welcome Apple's commitment to greater transparency and independent oversight, and we hope its participation will set a new standard for the electronics industry."


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Written by Svetlana Osipova

Monday, January 16th, 2012. 11:29

iPad 3 with LTE, Quad-Core Processor and Retina Display Set for March Launch



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Bloomberg has confirmed that Apple's manufacturing partners have indeed begun on production of the iPad 3. The report corroborates rumors that the iPad will offer a quad-core processor and sport a high-resolution "Retina" display. The iPad 3 is also said to offer 4G LTE support for faster data connectivity on the go.

Apple Inc. (AAPL)’s next iPad tablet, due in March, will sport a high-definition screen, run a faster processor and work with long-term evolution wireless networks, according to three people familiar with the product. [...]

The tablet will use a quad-core chip, an enhancement that lets users more quickly jump between applications, two of the people said. Apple is bringing LTE to the iPad before the iPhone because the tablet has a bigger battery and can better support the power requirements of the newer technology, said one of the people.


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Apple Releases 2012 Supplier Responsibility Progress Report and Supplier List



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Yesterday Apple released its annual Supplier Responsibility Progress Report for 2012, where the company details efforts to oversee working conditions and environmental responsibility at its suppliers around the world. Apple specially noted that it conducted 229 audits during 2011.

In 2011, we conducted 229 audits throughout our supply chain — an 80 percent increase over 2010 — including more than 100 first-time audits. We continue to expand our program to reach deeper into our supply base, and this year we added more detailed and specialized audits that focus on safety and the environment.


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Written by Svetlana Osipova

Saturday, January 14th, 2012. 17:20

Apple Wants To Increase Its Environmental Friendliness With New Cables Without Halogens



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According to The London Evening Standard’s report, Apple is requiring that cable manufacturer Volex will invest up to $6 million in retooling its production lines in order to eliminate halogens from the USB and power cables used in Apple’s products.The retooling will allow producing cables that will be less harmful to the environment on disposal.


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Written by maxim

Friday, January 13th, 2012. 23:38

Target confirms it will open 25 Apple store-within-a-store outlets this year



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Last week AppleInsider exclusively reported that Apple would plan to open 25 specialty stores inside Target's largest stores this year. The retailer confirmed those exact details in a presentation in New York on Thursday, according to The New York Times.

The concept is called "The Shops at Target," and the dedicated Apple ministores coming to 25 Target locations will not be alone. The Minneapolis-based retailer has also partnered with Boston's Polka Dog Bakery and Miami's The Webster, among others, for its specialty shops.


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Written by Svetlana Osipova

Friday, January 13th, 2012. 23:16

Apple Wants To Lease 700,000-800,000 Square Feet Of New Space In Sunnyvale



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While Apple is moving forward on plans for its 2.8 million square feet campus in Cupertino, its interim space needs continue to grow, although the company leased 373,000 square feet space in Cupertion half a year ago and soon aftter expanded its presence in New York City to over 50,000 square feet.


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Written by maxim

Friday, January 13th, 2012. 16:28

Sony Is Making Available Its Music Unlimited Service On iOS Devices



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iTunes had for a long time been the only marketplace for iOS-device owners as third-party storefronts was prohibited by Apple’s rules. Giving way to government regulators, Apple last year changed its policy related to third-party stores and allowed subscriptions. This opened the way for music apps from Shazam and Spotify that have recently appeared on the iOS platfrorm. Currently another major music service is going to compete with iTunes.

sony-music-unlimited-logo

iTunes had for a long time been the only marketplace for iOS-device owners as third-party storefronts was prohibited by Apple’s rules. Giving way to government regulators, Apple last year changed its policy related to third-party stores and allowed subscriptions. This opened the way for music apps from Shazam and Spotify that have recently appeared on the iOS platfrorm. Currently another major music service is going to compete with iTunes.


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Apple announces education event in New York City next Thursday, Jan. 19



education

On Wednesday Apple sent out invitations for a special event set for January 19. The event will be held at the Guggenheim Museum in New York City, where will be made an announcement related to education.

The invitation, as shown by The Loop, features a chalkboard-style drawing outlining the skyline of New York. Front and center in the skyline is the Apple logo, while the tagline for the event confirms that the event will involve an education-related announcement.

According to the previous rumors, Apple Senior Vice President Eddy Cue will play a part in the demonstration. The event is highly unlikely to be devoted to a new device like an anticipated third-generation iPad or rumored Apple television.


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Written by Svetlana Osipova

Thursday, January 12th, 2012. 16:03

Greg Joswiak and other 250 employees from Apple were noticed at CES



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Though Apple doesn’t officially participate at CES, the company continues to keep an eye on new products by its competitors, but is likely also interested in what companies are coming up with in terms of accessories for Apple's own products, and CES is a prime event for announcements for products of all types, including those within the Mac- and iOS-related markets. paidContent has in fact proven Apple's interest in CES when met accidently into iOS device marketing chief Greg Joswiak on the floor at the expo.

While wandering around the Central Hall of the Las Vegas Convention Center Tuesday, I bumped into Greg Joswiak, head of iOS product marketing for Apple, just outside of Sony’s booth. Joz, as he’s known within the Apple community, grinned sheepishly upon being recognized by a reporter and stopped to chat for a few minutes.


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Written by Svetlana Osipova

Thursday, January 12th, 2012. 11:34

Reportedly Foxconn And Pegatron Begin Assembly Of iPad 3 For Early-March Launch



Japanese blog Macotakara reports that Apple’s contract manufacturers Pegatron Technology and Foxconn Electronics was commisioned to begin assembly of next iPads for a launch in early March.


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Apple confirms purchase of flash memory company Anobit



anobit

Apple’s spokesman Steve Dowling confirmed on Tuesday that the company recently purchased Anobit Technologies, an Israel-based flash memory component maker, though it declined to reveal the cost of the deal. “Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans,” Steve Dowling added. As far as we remember Apple planned to spend for acquisition of the company as much as $500 million. According to a Hebrew-language newspaper, the deal was finalized in December.

Apple already uses Anobit parts in its iOS devices and the MacBook Air, and the firm's proprietary "Memory Signal Processing" (MSP) technology reportedly attracted the Cupertino, Calif., company's interest. Anobit claims MSP can improve the reliability, performance, efficiency and endurance of flash memory.


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Written by Svetlana Osipova

Wednesday, January 11th, 2012. 16:39