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Another Former Google Car Expert Hired by Apple
Apple has hired a former Google engineer who was previously engaged in the development of electric car charging systems. According to the latest rumors, Kurt Adelberger, who left Google in 2015 and joined Apple shortly after, is now listed as one of the inventors of the "Mediator device for smart electric vehicle charging", a technology described in Google’s recent patent application. It is currently unclear whether Apple had known about Adelberger’s background before it offered him a job last year. Anyway, his experience will likely be used during the development of the widely-rumored Apple’s car codenamed “Project Titan”.
Leave a comment2015 MacBook vs. 2016 MacBook: Real World Usage Test
As it was already mentioned on our website, back in April Apple released an updated 12-inch MacBook with improved processor, SSD, battery and a new Rose Gold color option. Nearly a month after the release, AppleInsider reporters have decided to test the 2015 and 2016 models side by side and find out whether the new laptop is worth upgrading to for 2015 MacBook owners. The results of the test were rather surprising.
Apple Watch to Take 40% of High-End Smartwatch Market Share by 2020
According to the latest report from Business Insider, by 2020, the Apple Watch may occupy about 40% of the luxury smartwatch market. In other words, in four years, nearly the half of wearable devices sold across the globe and costing more than $350 may be Apple Watch units. The information comes from a reliable source, so I think we can rely on the figures we have just seen.
Apple Releases New ‘Shot on iPhone’ Ad [Video]
Apple has just released a new “Shot on iPhone” commercial entitled “Mother's Day”. As you can understand from the name, the short video is devoted to the Mother's Day that people in many countries celebrate on Sunday, May 8th this year.
The most recent commercial highlighting the built-in iPhone camera and its capabilities is available below and on Apple’s official YouTube channel.
iPhone 7 to Have Larger Battery - Rumor
According to the latest report from an unknown user of the Chinese social network Weibo, the next generation iPhone called the iPhone 7 may feature a slightly better battery than the iPhone 6s or iPhone 6s Plus. As noted by the user, the 4.7-inch iPhone 7 will get a 1735 mAh battery and the 5.5-inch iPhone 7 Plus or iPhone 7 Pro will be equipped with 2810 mAh battery. In case you don't know, the current iPhone 6s and iPhone 6s Plus have 1715 mAh and 2750 mAh respectively. It is currently unknown how the better battery will affect the thickness of the devices, but rumors suggest that new handsets may become thinner than their predecessors.
FBI Paid Less Than $1 Million to Unlock San Bernardino iPhone
According to the latest report from Reuters, the FBI paid less than $1 million to get access to the iPhone used by the San Bernardino terrorist. Earlier this month, rumors appeared on the Internet suggesting that the U.S. Federal Bureau of Investigation had to pay $1.3 million to obtain the exploit capable of penetrating into the locked iPhone 5c with iOS 9 on board. These same rumors suggest that the phone was unlocked by a firm called Cellebrite.
Apple Releases Updated Safari Technology Preview, iOS 9.3.2 and OS X 10.11.5 Betas
Apple has recently released the updated version of its new Safari Technology Preview browser, the third public beta of iOS 9.3.2 and the third developer beta of OS X 10.11.5 El Capitan. The aforementioned software is already available for download, so if you need it for testing purposes, go ahead and get it right now.
Schematics for iPhone 7 Pro Appear Online - Rumor
According to the latest report from Macotakara, the schematics for the 5.5-inch iPhone 7 Pro have been recently published in the latest issue of the local magazine called Mac Fan. As noted by the reporters, the upcoming handset will have the dimensions of 158.22 x 77.94 x 7.3mm and a dual rear camera. Apart from that, the device will lack the traditional 3.5mm headphone jack.
Apple Watch 2 to Support Cellular Connectivity - Rumor
According to the latest report from The Wall Street Journal, the next-generation Apple Watch may get the support of cellular network and a faster processor. These improvements should make the wearable device more independent and allow people to use the smartwatch without their phone close at hand.
iPhone 7 to Become Waterproof and Dustproof and Get Touch Sensitive Home Button
According to the latest rumors shared by reliable supply chain sources, the next-generation iPhone may become waterproof and dustproof and get a touch sensitive Home button instead of the physical one. The rumors come from Digitimes, a Taiwanese news website that has a rather mixed track record. Anyway, it goes in line with earlier reports suggesting Apple was planning to equip the iPhone 7 and iPhone 7 Plus with a new Home button to make the device thinner and lighter.
iPhone Sales in 2016 May Be Lower Than in 2014 - Analyst
According to the latest report published by reliable KGI Securities analyst Ming-Chi Kuo, Apple’s iPhone shipments in 2016 may be lower than those of 2014. The expert believes that due to the lack of ‘attractive’ updates in the iPhone 7, the company may ship around 190-205 million iPhone units this year. Under the “worst case scenario,” Apple may become the only top-five rating vendor to see a decline in smartphone shipments. Depending on the actual sales results, the decline may account for 11.6% or 18.1% year-over-year.
Apple to Release Redesigned iPhone 8 in 2018 - Analyst
According to the latest report from usually-reliable Barclays analyst Mark Moskowitz, the 2017 iPhone will be called not the iPhone 7s, but the iPhone 8. The reason for changing the branding is a major redesign and addition of the new advanced features like wireless charging, OLED display and 3D Touch Home button instead of the physical one. Apple is also expected to make the device thinner and lighter than the current model.
iOS 9 Adoption Rate Hits 84% - Apple
According to the latest data shared by Apple, the iOS 9 adoption rate has just reached 84%. This means that 84% of all compatible devices that have regular access to the App Store are now running the most-recent version of the mobile operating system.
Apple’s US Market Share Grows from 28% to 40% in a Year - CIRP
According to the latest report from a research firm Consumer Intelligence Research Partners (CIRP), Apple’s market share in the United States grew from 28% in March 2015 to 40% in March 2016. What this means is that customers still prefer Apple products and continue buying them. In comparison, Samsung’s share rose from 36% to 37% over the last twelve months.
It should be noted, however, that the aforementioned report is based on the survey conducted by CIRP among only 500 people, so its results should be taken with a few pinches of salt.
Anyway, the numbers shown in the chart below demonstrate a general trend - while the shares of Apple’s rivals decline slowly, the Cupertino-based tech giant continues to improve its position on the market.
Apple Seeds OS X 10.11.5 El Capitan Beta 2 to Developers
Aside from seeding the second beta of iOS 9.3.2 to developers for testing, Apple has released OS X 10.11.5 El Capitan Beta 2. The most-recent update is available through Apple’s dev portal or via Software Update mechanism of the Mac App Store and contains minor stability and performance improvements.
