Following the release of Microsoft's ad mocking Apple and its virtual assistant called Siri, the guys from Cupertino published two own ads, which tell us about the recently-released iPhone 6 and iPhone 6 Plus as well as about their gaming capabilities and the ability to use both handsets to make calls from iOS and OS X devices. Like all the previous iPhone 6 and 6 Plus ads, these are voiced by Jimmy Fallon and Justin Timberlake, who talk about the advantages of using Apple's handsets. Both commercials are available below, take a look.
According to the results of the latest research conducted by a marketing firm called Fiksu, the release of both iPhone 6 and iPhone 6 Plus caused a substantial increase in app downloads in October. As noted in the latest report prepared by company's analysts, the number of downloads managed to reach an enormous figure of 7.8 million per day among the top 200 free iOS apps. I must admit, it is a truly impressive result for Apple's virtual marketplace.
As you probably know, Apple is one of those companies that show interest in the development of virtual reality technologies. Over the past few years, the guys from Cupertino have filed a number of patents related to all kinds of virtual reality gear. Apple is an inventor of the 3-D viewing headset similar to the Oculus Rift, moreover, it possesses other technical documentation required for creation of virtual reality devices. But why haven't we seen any gadget from Apple so far? Let's find out.
As you already know, Apple is an active member of the (Product) RED initiative, which raises money for fighting AIDS. Every year, the guys from Cupertino create a special (Product) RED lineup of devices and apps, sell them and give all the money they get to a special charity fund.
According to the latest announcement made by Apple, the company will support the (Product) RED initiative this year. The guys from Cupertino promised to send a part of money they get from sales on Friday, November 28th and Monday, December 1st to the Global Fund to fight AIDS, Tuberculosis and Malaria. Moreover, they have already updated the App Store with a new (RED) category of apps. This category features 25 apps connected with the charity initiative. The money from selling these apps will be sent directly to the aforementioned fund.
According to the latest report from Ming-Chi Kuo of KGI Securities, Apple will sell as many as 71.5 million iPhone 6 and iPhone 6 Plus units during the holiday quarter. The analyst believes that the 4.7-inch device will account for about 60% of sales. The larger 5.5-inch iPhone won't be as popular as the smaller one as the suppliers won't manage to catch up with the demand causing serious supply constraints.
It is Sunday today, so you're probably waiting for our traditional roundup of the most interesting posts of the past seven days. Let's take a look at them right now.
Looks like the concept of the smartwatch is much older than we all have thought. According to the video, which I managed to find on 9to5Mac this morning, back in 2001, IBM created a kind of smartwatch with small black-and-white display with touch input and something very similar to Apple's Digital Crown. The video is available below, so take a look and tell me what you think.
Microsoft has recently released another anti-Apple ad. This time it's a short clip featuring an iPhone 6 with Siri virtual assistant and a handset with Windows Phone 8.1 and Cortana on board. As you might have guessed, the guys from Redmond mock Apple's creation claiming their product is more efficient, functional and user-friendly.
Anyway, let's get back to the main topic. Today, Microsoft advertises Cortana's ability to create contextual reminders and traffic alerts based on the latest traffic data. Take a look at the video below and you'll understand what I mean.
According to the latest reports from people familiar with the matter, the A8 chip found inside of Apple's latest iPhone 6 and iPhone 6 Plus is capable of playing 4K video. And that is rather strange, I must admit, as the aforementioned devices have a display resolution of "only" 1334 x 750 and 1920 x 1080 pixels respectively. The support of ultra high-definition video has been discovered by developers who created a popular Mac app called WALTR.
As you probably know, after the release of iOS 8 back in September, many iPhone 4S users began reporting various performance issues. On Monday, Apple released iOS 8.1.1, which, according to the release notes, was expected to improve performance on older devices, namely, the iPhone 4S and the iPad 2. As noted by the researchers from Ars Technica, the latest version of Apple's mobile operating system does improve the stability and performance of the older handsets and tablets, however, only slightly. Moreover, average users are very unlikely to notice these improvements as nearly all the build-in apps still work slower than that of iOS 7.
Apple has recently seeded the first beta of OS X Yosemite 10.10.2 to developers for testing. The release of this version of Apple's operating system for Macs comes just three days after the official public release of OS X 10.10.1 that contained stability and performance improvements as well as some bug fixes.
What is important about the latest beta is that it contains bugs, which cause constant crashes of Google Chrome browser as well as Retina iMac graphics issues. That is why I suggest that you shouldn't upgrade to this version, especially if you plan to install it on your main computer.
According to what people familiar with the matter say, Foxconn will invest $2.6 billion in the construction of the new plant capable of producing displays exclusively for Apple. The new factory will be reportedly build in Southern Taiwan by Foxconn-owned firm called Innolux. Company's executives decided to invest such a large sum of money into construction after the guys from Cupertino made a very "urgent" request.
Apple has changed usual free games and applications purchase buttons on the App Store. Earlier, all the software one could get without paying money was displayed with a "Free" button on top. Now those apps are available for download after pressing the new "Get" button. According to what many users report, the changes have been made both on the iOS version of the App Store and on the desktop one.