If you are an active Google Reader user and also have an iPad, then you should be waiting for Reeder release for an iPad. But guys from MacStories have already obtained its first beta version somehow. They say it's pretty fast and beautiful with an original user interface. Here are its first screenshots.

This week Apple revealed new patent application that describes its new superior advertisement technique. The document entitled "System and method for providing contextual l advertisements according to a dynamic pricing scheme."

Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based "on the likelihood of influencing user behaviour") and special marketing factors that can determine the effectiveness of the ad.

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Recently Billboard published a report that reveals new information on Apple's share on music sales market. When the first generation iPhone was presented, iTunes had only 12,7% of American music market. In 2008 Apple almost doubled it and made 21,4%. 2009 reveals five percentage points increase - now iTunes has 26,7% of music sales.

Such mobile providers as AT&T, T-Mobile, Sprint, and Verizon Wireless on the contrary lose their positions, downing from 6,6% to 4,9% in 2009. Partly it is explained by lower priced ringtones in iTunes and its free tools for making custom ringtones. Both of these factors eventually attracted more people.

Physical media music in turn loses its popularity from year to year. Numbers reveal its share fell from 57,5% in 2008 to 49,3% in 2009. That means that iTunes actually makes a half of all digital music downloads overall.

iTunes' closest rival Amazon also increased its sales. But in digital MP3 sales the company's share grew from 0,8% in 2008 to 1,3% in 2009, which is not even close to Apple's 26,7% share. Such results, according to Billboard, were "still well short of where major labels had hoped Amazon's download store would be by now, dimming earlier expectations that it will be able to significantly reduce the labels' heavy dependence on iTunes for digital sales."

It is interesting to look forward for Google which recently acquired Simplify Media to expectedly turn it into iTunes rival for Android users. But for now the company's subsidiary AdMob reveals the amount of media bought or even downloaded by Android users is still so small that it cannot be compared with iTunes success.

iSpazio has put together some renderings of white iPhone 4G (iPhone HD). Here's how the future Apple iPhone will probably look like:

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Apple’s iBookstore is beginning to open internationally. It is accessible only on iPads via iBookstore app. Some day the service will be extended to iPhones and iPods.

Several international sites report that Apple's iBookstore is avaliable in several new countries. For the time being, international iBookstore offerings appear limited to free Project Gutenberg titles. Apple is doing its best to sign-up publishers in other markets, while local regulatory and business concerns are slowing the effort in some countries (like the UK).

Some time ago one of the TV-channels in San Francisco, California, broadcasted a news report that highlighted a woman who wanted to purchase an iPad with cash but was denied by Apple representatives in her request. Diane Campbell, who lives on a fixed income and was just saving money for an iPad, became a victim of the company's policy that ensures the device is properly distributed.

Now we received information that Apple had changed its policy and presented her the device for free. The company's senior vice president of retail Ron Johnson told the newscast Apple will stop following credit-only policy.

"It came to our attention that Diane, through your story was very interested in buying an iPad with cash. And we made a decision today to change that."

Two Apple employees came personally to Diane's home to deliver her an iPad for free. Later she talked to the ABC station with an iPad in her hands and said:

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Here are the latest news from Google I/O conference: Tablet based on Android operating system. This one is 8.9 inch widescreen from NVIDIA that runs a multicore ARM Cortex A9 processor and has a front facing camera and two USB ports. The video below shows it running the football. However this is only a demo at a tradeshow, not an actual shipping product.

YouPorn, one of the world's largest porn sites, has announced that they will be soon iPad compatible. The site has begun re-encoding their entire video archive to make them viewable on the iPad. In the App Store parental controls can limit access to content inappropriate for minors. On the web, this gets much more difficult.

Have you ever bought a wrong app? Wanted to buy an iPad app, but accidentally payed for iPhone one? Need a refund? It's easy, you have up to 90 days to return your app. CNet specialist will teach us how to do that. Let's watch:

Twitter, a wildly popular social networking service, now has its own official iPhone app that was released in AppStore.

The release of the Twitter app falls in line with the company’s announcement last month about its acquisition of Atebits’ Tweetie. Twitter had then stated that Tweetie would be re-branded to be the official Twitter app and would be offered for free.

Tweetie is now Twitter! We didn’t just do a name change, we’ve added a bunch of new stuff

• Search has been reorganized, now you can search all tweets and find users in the same spot, view
• Top Tweets and Browse Suggested users.
• Search results now include Top Tweets, try it with Trends…winner combo!
• You can now use Twitter without an account! Search, Browse uses, view trends and top tweets.
• Sign-up is now availabile within the application as well, complete with Suggested user list.
• More tab has been re-organized to accomplish all this. Users with one account can add a second account under the Accounts and Settings button here.
• Actions we’ve found people use most, like Retweet have been moved to the main actions bar.
• Minor tweaks were made to tweet rendering so they match Twitter.com tweets

Here are several screenshots of this app:

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As we wrote before, new iPhone OS 4.0 beta 4 had been released today by Apple and here are some other features found today by 9to5mac:

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And now we have another leak from Vietnam. Tinhte.vn resource revealed few photos and video of the iPod Touch with camera which must be a next-gen Apple device. As you see from the photos below there is a "DVT-1" stamp on the back of the iPod that means it is a first design verification test unit so it may not be the final look of the upcoming iPod touch. Device's serial number reveals it's a late 2009 iPod touch 3G; also it looks pretty like the eBay prototype we talked about before.

The video reveals the device has 64 Gb and 2 megapixel camera produced by Omnivision and runs diagnostic utility.

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Taiwanese site Apple.pro published several photos of the next-generation iPhone front panel. Surprising absolutely no one at all, Apple seems to offer the next iPhone in black and white configurations.

Here is a photo of the front panel from the other side:

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Today Apple released iPhone OS 4.0 beta 4. New firmware is available for download at its developer's center. There is no changelog, but we already have some information about new features in it.

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Here is a video 'Shaping Digital Gaming' about the evolution of Gameloft company which is celebrating their 10th anniversary:

It 's a really great video. It starts with Nokia black and white, you see Java apps, than it goes to Palm Pre, iPhone and iPad. The graphical improvements are evident. We wish Gameloft other 10 years and more.