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Apple Becomes World’s Most Valuable Brand… Again
For the fourth year in a row, Apple has become the most valuable company in the world. The rating has been formed by a research firm Interbrand that takes into account a wide range of factors influencing the overall company perception, for example, its financial performance, customers’ feedback, and the strength of the brand.
Leave a commentApple Watch Sales to Decline in 2016 - Analyst
According to the latest report from KGI Securities analyst Ming-Chi Kuo, Apple will sell fewer Apple Watch units this year compared to 2015. In particular, the expert has reviewed his previous predictions and claimed the smartwatch sales will fall 15-25% in the upcoming quarters. These numbers include the sales of both Apple Watch Series 2 and Series 1. Total shipments in 2016 will reportedly account for 8.5-9.0 million units, down from 10.4 million in 2015.
macOS Sierra Becomes Automatic Download
According to the latest report from reliable insiders, Apple has made macOS Sierra an automatic download. What this means is that the new operating system will be downloaded in the background if you have enabled automatic update downloads on your compatible Mac computer.
Apple Launches Apple Pay in Russia
Apple Pay has started working in Russia marking the tenth country of the service availability. Since its launch in the USA in 2014, Apple’s contactless payment service has debuted to the United Kingdom, China, Australia, Canada, Switzerland, Hong Kong, France, Singapore, and Russia.
Currently, Apple Pay works only with Mastercard cards issued by Sberbank. With time, however, the service will start working with other major banks and retailers including ATAK, Auchan, Magnit, Azbuka Vkusa, Media Markt, M.Video, and several others. Moreover, soon Apple Pay will start working at Eldorado and Burger King.
Apple is steadily expanding Apple Pay to major markets. Soon the service will debut in New Zealand.
Several New iPads Coming This Fall - Makotakara
According to the latest report from Makotakara, Apple is planning to release updated 7.9-inch, 10.1-inch, and 12.9-inch iPad models. As for the first two devices, they are expected to replace the current iPad mini and the 9.7-inch iPad Pro respectively. The smaller model will also get the ‘Pro’ naming.
macOS Sierra Now Supports ARM Processors?
According to the latest report shared by Techtastic, Apple has added the support for ARM processors to macOS Sierra 10.12. The operating system supports new ARM HURRICANE chip family, which indicates that the company may have plans to release a new lower-end laptop with an ARM processor. One of the possible candidates is the next-generation 12-inch MacBook. However, it is too early to talk about the development and release of the new product.
Top 10 Stories of the Week
It is Sunday today, which means that I should tell you about the most interesting posts of the last couple of days. Let’s take a look at them now!
Here’s How Apple’s Campus 2 Looks Like Now [Video]
Apart from developing and releasing new iPhones and Apple Watches, Apple is working really hard on the construction of its new campus in Cupertino. Below you can watch a new drone video showing us how much work has been done on site over the last couple of weeks.
Sharp to Supply Apple with OLED Displays for Future iPhones
According to the latest report from Bloomberg, Apple wants Sharp to supply OLED displays for future iPhones. Earlier this week, Sharp announced that it will invest $556 million in the development of new OLED manufacturing facilities. If the company produces enough components for the launch of new iPhone, Apple will surely agree to partner with it as it seeks to diversify its supply chain. This is not the first investment in the new OLED technology, nor the last one.
Zerodium Offers $1.5 Million for iOS 10 Zero-Day Exploit
A security firm called Zerodium has promised $1.5 million to anyone who finds a zero-day vulnerability in iOS 10. The award for finding a similar vulnerability in iOS 9 was previously $1 million.
Apple Releases New iPhone 7 Ad Called ‘Balloons’ [Video]
Apple has released a new iPhone 7 ad highlighting one of the most-used iOS 10 applications and new features added to it. The short commercial is called “Balloons” and it shows us how the updated Messages app can be used to make someone happy. You can watch the ad either below or on Apple’s official YouTube channel.
‘iPhone 8’ to Get Curved OLED Display, Metal Frame, and Glass Body
According to the latest report shared by usually reliable KGI Securities analyst Ming-Chi Kuo, the next-generation iPhone will get a brand new glass body, metal casing, and a curved OLED display.
iOS 10 Adoption Reaches 48.16% - Mixpanel
According to the latest report from a research firm Mixpanel, the iOS 10 adoption rate has reached 48.16%. Even though the latest firmware version has overtaken iOS 9 as the operating system installed on most active devices, 47.79% of users still utilize the previous version on their devices.
Apple Already Developing iPhone 8 in Israel - Rumor
Apple is already developing the hardware for the next-generation iPhone that may be called the iPhone 8. The report suggesting that the new device is currently being created in Israel has been shared by Business Insider.
Apple to Release New MacBook Pro in October?
Apple may release an updated MacBook Pro next month. The company is actively working on macOS Sierra 10.12.1, which means it is getting things ready for the release of the all-new MacBook Pro with faster processor, new OLED panel instead of function keys, and the Touch ID fingerprint sensor.
