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Apple's 2011 Annual Report: More Hiring, More Sales, No Dividends Coming
Yesterday Apple filled its 2011 annual report with the U.S. Securities and Exchange Commission. The report includes several interesting facts about company:
- Apple now has 60,400 employees comparing with 46,600 employees last year. 36,000 employees work in the retail division of the company.
- Apple enlarged number of stores up to 357. In this year the company opened 40 additional stores. The average number of employees per store grew from 83.6 to 100.8.
- The company spent $933 million on advertising, enlarged number of investment into research and development up to $2.4 billion.
- Apple also mentioned some risk factors for investors: "if [Apple] is found to have infringed on intellectual property rights", "support from third-party software developers", "the Company’s ability to obtain components in sufficient quantities", and numerous more.
- As of September 24, 2011 Apple has 13.2 million square feet of building space, among them about 7.0 million square feet are leased building space.
Leave a commentApple Will Open New UK And German Stores This Week
This week Apple continues to carry out its plan for opening over 30 new stores by the end of September. Tomorrow Apple will open a new store (image above) in mall located in the northeastern part of London. The unusual mid-week opening coincides with the opening of the shopping center itself, the facility covering nearly 2 million square foot, which will be the largest urban mall in Europe and will be one of the key components in hosting next year’s London Summer Olympics.
Apple Already Planning Third Corporate Campus
Despite the fact the Apple is still only planning to build its new corporate campus on Cupertino, California, it seems that the company has already realized that it won’t be enough for 13,000-employees and is likely to begin planning on a third campus, said Cupertino mayor Gilbert Wong.
And just like a new gadget, the company may not be done upgrading. Wong said Apple executives have told him the company is expanding so fast that it expects to start working on Apple Campus 3 at an unknown location after they finish the second headquarters in 2015. An Apple spokeswoman declined to comment on plans for a third campus.
Now Apple reportedly requests 13 separate approvals from the city in connection with the second campus. The company hopes to collect all necessary documents by late 2012. That schedule would see construction begin on the new 2.8 million square foot circular main building in 2013, with an opening targeted for 2015. The campus will include 25,000 square foot fitness center, 1,000 seat auditorium, a parking garage, an energy center, research and development buildings.
'Rights to Light' Laws Threaten Potential Apple Store In London
While Apple has already opened Regent Streets and London Covent Garden stores in the center of the city, a proposed development that could house Apple’s store at 100 Cheapside in rich financial district may be disallowed due to violation of neighbors’ rights to sunlight.
Apple Is The Best In U.S. Retail Sales Per Square Foot
According to a survey from retail analysis company , Apple is the best in retail sales per square foot among 160 top U.S. retailers. As the table above shows, Apple is nearly two times better than its closest competitor Tiffany & Co, and nearly five times better than its closest technology related competitor GameStop. It is impressive that Apple managed to become the best having much less experience ( ten years) than most of its competitors included in the survey.
Apple Expanding New York City Office Space Targeting iAd and Business Projects
The New York Post is reporting that Apple is expanding its New York Office space. Apple has signed a lease for 45,000 square feet of space in a Fifth Avenue office building in New York City near Union Square. As reported, this larger space will be used for iAd team and new business projects.
Apple already leased a 10,000 square-foot chunk of the Kaufman building back in January for the iAd group, and now it is taking a bigger chunk of the building for its first executive office in NYC.
Apple will use the space to launch new business projects. The office will look and feel like the retail stores with an all-white lobby, sleek elevators and LED lights.
Apple Proposed A Glass-Roofed Store in Santa Monica
Tonight at the Planning Commission of Santo Monica, California, Apple is said to have proposed building of a new Apple Retail Store on the Third Street Promenade of the city. As Curbed , the proposal was made by an unnamed retailer. He wants to build 8.084 square foot retail store in the place where three story Borders Bookstore is currently situated.
Cupertino.org Posts More Details about Apple's New 'Spaceship' Campus
The City of Cupertino posted some pictures and more information on Apple's "spaceship" campus that was first revealed in June and is expected to be completed in 2015. The project includes the following:
- An Office, Research and Development Building comprising approximately 2.8 million square feet;
- A 1,000 seat Corporate Auditorium;
- A Corporate Fitness Center;
- Research Facilities comprising approximately 300,000 square feet;
- A Central Plant; and
- Associated Parking.
As Steve Jobs described it back in June:
Apple signs 10 year deal for massive Grand Central Terminal retail store
There were lots of rumors about Apple’s plans to open the largest Apple Store yet within Grand Central Terminal. And now they have came true as Apple signed a ten year deal with New York's Metropolitan Transportation Authority. The store will be the 23,000 square foot store in Grand Central Terminal, about 3,000 square feet larger than its largest existing store.
Apple will pay $800,000 in rent annually and in ten years the rent will go up to a million dollars annually. The Metropolitan Transportation Authority said in a statement that the new Apple Store "has the potential to bring a great new shopping destination to iconic Grand Central Terminal and significantly increase revenues for the MTA's transportation system."
Official Apple press release: iCloud
Yesterday Apple introduced new service called iCloud. US users can try it today using iOS 4.3.3 and iTunes 10.3. To understand what is iCloud, what is it for and how can be used, we recommend to read official Apple text about iCloud.
Let's drop iPad 2 with Smart Cover and without one [Video]
iPad 2 glass is quite strong, but could be broken easily. SquareTrade performed several iPad 2 drop tests:
We bought two brand-new iPads and equipped one with Apple's smart cover and one without. We did some drop tests from waist and shoulder height to see if Apple's smart cover can protect your iPad.
Take a look at the video below:
Apple Opening A New Data Center in Silicon Valley
Apple is planning to open a new data center in Silicon Valley in the third quarter of 2011 to provide “additional IT capacity” to Apple’s rumored new cloud services that include music, video, storage, and more. The new space is located in Santa Clara, California, and it’s smaller than the massive data center Apple has been building in Maiden, North Carolina, throughout 2010 and 2011.
Apple is expanding its Internet infrastructure with a new data center in Silicon Valley, as it prepares to bring additional server and storage capacity online later this year. The new server space, housed in a third-party facility, will be smaller than the huge iDataCenter that Apple has built in North Carolina.
Apple’s first Russian store to open near Kremlin by late 2011
It seems that Apple is planning to open its first Apple Store in the Russian Federation late 2011 or early 2012. IfoAppleStore.com claims that Apple’s top retail brass flew to Moscow to negotiate a lease in the reconstructed Hotel Moskva (see pictures bellow) that locates close to Red Square, the Kremlin and other landmarks in the city.
Senior vice president of retail Ron Johnson and vice president of real estate Bob Bridger visited Moscow at the end of March and toured the three-level retail space in the future Four Seasons Hotel. The two were seen examining a 16,000 square-foot, two-level space as a possible Apple store. At the time, no lease had been signed, but a decision could be made soon, sources say.
iPhone 4 became the most fragile smartphone
This week third-party warranty provider SquareTrade posted the results of the study of more than 50,000 smartphones, which include Apple's iPhone 3Gs and iPhone 4, Motorola's Cliq, Droid and Droid X, HTC's Nexus One, Droid Incredible and Evo, RIM's Blackberry Curve, Storm and Bold.
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Apple may be planning to build the second data center in North Carolina
According to a new report from All Things Digital, two new photos were revealed on the Flickr page of the Catawba County that show two renderings of Apple's site in Maiden, North Carolina - one of them is an existing facility and another one, which is labeled as "Phase 2", has two seemingly identical buildings. It leads to an idea that Apple may have been planning to build another data center, but it remains unknown why the company still hasn't reported anything on such plans.
Rumors on the second Apple's data center site aroused last week when All Things Digital cited some anonymous sources and reported that Apple was examining the suggestion to double its operations in Maiden to 500,000 square-feet. As you may know, the data center in North Carolina is almost five times larger than Apple's current data center situated in Newark, California. It was also announced to be "fully operational" by Data Center Knowledge last Sunday, and Apple revealed it will be opened "any day now".