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Large Pharmaceutical Companies Subscribing iPads to Sales Reps
Pharmaceutical sales reps are trying to find better ways to engage and sale their products during all their sales calls. Doctors and physicians typically only give these sales reps 30 seconds of their time as well. That’s not very much time so every second is important, and so is presentation.
Eric Newmark, an analyst at IDC Health Insights, says that sales reps “still struggle with their ability to differentiate themselves through clear, concise, and interactive messaging.” So the pharmaceutical industry may have a solution to the problem: Purchase many Apple iPads to give the sale reps “a quicker, lighter and more attractive way of displaying drug-related information,” Newmark wrote.
Guinness World Records Awarded To The iPhone 4, App Store and iOS Games
The iPhone 4, the iOS App Store and a number of iOS games have been honored with Guiness World Record awards. The iPhone 4 was named the fastest-selling portable gaming system following a first day sales figure of 1.5 million units when it was released on June 24 last year.
“The release of the iPhone has not just changed the mobile industry, but the video game world too,”Gaz Deaves, Guinness World Records’ gaming editor, said in a statement. “With the never-ending App Store selection and an intuitive device, Apple has created a gigantic new space for itself in the casual games genre that literally brings entertainment to users wherever they may be.”
Samsung Announces 2560 x 1600 Display for Tablets
During SID Display Week 2011 International Symposium between May 17-19, Samsung will officially unveil and demonstrate the first 10.1-inch display with 2560 x 1600 pixel resolution specifically meant for tablets. The industry-first display will offer a “ultra-high resolution” using standard LCD technology. According to Samsung’s press release, the display also relies on the PenTile technology, which allows for 40% less power consumption and two-thirds number of subpixels.
Microsoft, HTC, Nokia File Complaints Over Apple’s “App Store” Trademark
Microsoft, HTC, Nokia and Sony Ericsson filed formal complaints against Apple’s attempt at getting the terms “App Store” and “Appstore” trademarked. In a statement, a Microsoft spokesperson said that Apple’s application was an “unsupportable claim of exclusivity” and noted that the terms “App Store” and “Appstore” are like “toy store” or “book store” – a generic term “that should continue to be available for everyone to use for stores that sell apps.”
Apple Pulls iAds From Kid-Focused Apps as Advertisers Target Efforts
MacStories posted a message from one App Store developer who recently saw the iAd fill rate for his Dex application for iOS drop to zero. He asked Apple and received the following answer:
We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the needs of our advertisers. Currently, our advertisers prefer that their advertising not appear in applications that are targeted for users that are young children, since their products are not targeted at that audience.
15% of mobile apps launched while offline
The mobile analytics firm Localytics’ study shows that 15 percent of applications for mobile devices are launched while a phone is offline. The firm analyzed data sent to their servers by apps that integrate Localytics’s framework in their code and comparing the app’s launch time with the delay in receiving the data (Localytics works in real time), the firm came to the conclusion 15% of apps are opened while a device can’t connect to the Internet.
Apple Negotiating Deal With Nuance for Speech Recognition in iOS 5
Apple is rumored to be negotiating with Nuance Communications, the speech recognition company behind the Dragon NaturallySpeaking engine that powers a number of popular applications for Mac OS X, iOS, and other platforms.
Apple has been negotiating a deal with Nuance in recent months, we've heard from multiple sources. What does that mean? Well, it could mean an acquisition, but that is looking fairly unlikely at this point, we hear. More likely, it means a partnership that will be vital to both companies and could shape the future of iOS.
Apple to Move from Intel to ARM Processors in Future Laptops
SemiAccurate reports that Apple will implement to ARM processors, instead Intel ones currently used, in its new laptops in the not too distant future.
The short story is that Apple is moving the laptop line, and presumably desktops too, to ARM based chips as soon as possible.
The site seems to believe that the transition will take place after ARM has moved to full 64-bit cores which won't likely be until at least mid-2013. Apple has made a heavy investment in the ARM architecture which presently powers their iOS line of products.
First iMacs 2011 Benchmarks
The first iMac 2011 benchmarks already appeared on Geekbench’s website, revealing good performances for the new machines with results sometimes (depending on the model) above 2010 Mac Pros and early-2011 MacBook Pros.
Next iPad to Offer 3D Display
Many sources claim that Apple plans to incorporate 3D technology into the next-generation iPad.
The fact that the iPad 3 is 3D is a dead cert, one Hollywood insider close to the big movie studios told RCR, adding that the screen would be the real magic. She went on to say that the big film studios were currently running around like blue arsed flies trying to gear up to release plenty of 3D content in time for Apple’s next launch.
Apple Applied For Location Tracking Algorithms Back In 2009
Leander Kahney from CultOfMac found the patent application which may throw even more light on the recently found iPhone tracking issue.
The application is entitled "" and was filed back in September 2009. It describes technologies and methods that allow to track the location of such devices as computers, game consoles, MP3 players and, certainly, iPads and iPhones.
According to the document a location aware mobile device may collect transmitter IDs and other network information over time. This information will be then translated to estimated position coordinates of the device if the user requests. A user or application also may get an access to location history or its part only in a map view.
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Apple Renovates Heritage Building in Australia For Another Store
This week Australian site MacTalk reported that Apple will build a new retail store in Brisbane, Australia. An application filed with the Brisbane City Council reveals the company is going to renovate the MacArthur Chambers building, which was built back in 1930s and used by U.S. general Douglas MacArthur during World War II as South West Pacific Area HQ of the allied forces.
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Jobs Gave an Interview to Clarify iPhone Location Tracking Issue
Ina Fried of The Wall Street Journal yesterday a telephone interview with Apple's executives Steve Jobs, Phil Schiller and Scott Forstall. CEO of the company again explained Apple's further policy related to recently found algorithm of collecting anonymous data about iPhones' locations.
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White iPhone 4 May Get Expose-like Multitasking Interface
Today Engadget found a video that suggests a white iPhone 4 might get a new Expose-style multitasking interface.
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Apple Announces Final Cut Pro X, Coming In June
Yesterday Apple previewed a new version of Final Cut Pro version X at the National Association of Broadcasters conference in Las Vegas. The upgrade will be available on the Mac App Store in June for $299. Apple promised that the new version of Final Cut Pro will be "as revolutionary as the first version of FCP."
Apple is promoting the new FCP X as a complete and total rebuild. As reported by Photography Bay, new features in Final Cut Pro X include: