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Sculley: If anyone is going to change television, it’s going to be Apple





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John Sculley, former vice-president and president of PepsiCo and CEO of Apple between 1983 and 1993, and a Silicon Valley investor nowadays, believes that Apple is the only company that would be able to change the first principles of the television experience. In an interview with BBC Sculley confessed that has not read Walter Isaacson’s authorized biography of Apple’s late cofounder and CEO, but admitted that the television industry is about to experience Apple’s magic touch:

I think that Apple has revolutionized every other consumer industry, why not television? I think that televisions are unnecessarily complex. The irony is that as the pictures get better and the choice of content gets broader, that the complexity of the experience of using the television gets more and more complicated. So it seems exactly the sort of problem that if anyone is going to change the experience of what the first principles are, it is going to be Apple.

Rupert Murdoch confirms Sculley’s words about Apple television, writing on Twitter this morning: “All talk is about coming Apple TV. Plenty of apprehension, no firm facts but eyes on their enormous cash pile”.




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Written by Svetlana Osipova

Monday, January 16th, 2012. 12:56

Kodak lawsuit accuses Apple of violating four patents



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On Tuesday Kodak has filed lawsuits against Apple and HTC claiming infringement of patent violations regarding the sharing of digital pictures between various electronic devices. The claim accuses Apple of violating four digital photography patents Kodak said it obtained after "concluding it would be desirable for people to easily share pictures" from digital cameras without having to first upload them to a central PC. Apple and HTC are likely to cooperate with each other over the Kodak suit, although the companies are suing each other.

Essentially, any Apple product with a camera is affected by the proposed suit, but specifically cited examples include the iPad 2, iPhone 3G, iPhone 3GS, iPhone 4, iPhone 4S, and the iPod touch (4th generation).It is unclear whether software like Apple's Photo Stream, which allows digital images taken on one iDevice to be pushed to other devices through the company's iCloud, or other third-party apps that allow for image transfer over Bluetooth or WiFi are being targeted in the suit.


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Smartphones eat up 5.9 percent of the electronic gadget market



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According to market research firm NPD Group, sales of general purpose smartphones are causing the market for standalone gadgets such as cameras, camcorders and GPS devices to shrink, falling 5.9 percent overall during the holiday season in the US.

Sales of camcorders dropped by 43 percent, digital picture frames by 38 percent, GPS navigation devices by 33 percent and both MP3 players and "point and shoot" cameras were down 21 percent, all apparent casualties of the general purpose smartphone. Sales of electronic devices that don't directly overlap in functionality with the smartphone fared better, with PC and TV sales down just 4 percent. Desktop PCs were down 2 percent overall, while notebook sales were down 5 percent.


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Written by Svetlana Osipova

Monday, January 9th, 2012. 13:50

"Dream Team" will work on untethered iPad 2 and iPhone 4S jailbreak



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Pod2g has recently announced that Planetbeing, MuscleNerd, and P0sixninja have joined his effort to release an iOS 5.0.1 untethered jailbreak for the iPhone 4S and iPad 2.

@planetbeing, the legendary hacker behind iPhone Linux and lot of jailbreaks has joined the A5 research! The famous @MuscleNerd, the leader of the iPhone Dev Team, who did a lot of tests for Corona and whom integrated it and made it simple in redsn0w is willing to help also. And last, but not least @p0sixninja, the leader of the Chronic Dev Team, and my partner for years on iPhone security research has started to code and fuzz the Apple sandbox.

That means that we now have a dream team to create a public release of the A5 jailbreak.


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Rare photo pictures young, rebellious Steve Jobs flipping IBM the bird



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Andy Hertzfeld, one of the original members of the Macintosh team published the photo to his Google+ page on Thursday in memoriam of the late Apple co-founder and his rebellious spirit. The photo captured nearly 30 years ago shows a shaggy-haired Steve Jobs, clad in blue jeans and a leather jacket, expressing his affection for then rival IBM. In the early days of Apple, IBM was largely considered the company’s biggest competitor and enemy of sorts.

In memoriam for Steve Jobs as 2011 draws to a close, here’s one more rare photo that illustrates his rebellious spirit. In December 1983, a few weeks before the Mac launch, we made a quick trip to New York City to meet with Newsweek, who was considering doing a cover story on the Mac. The photo was taken spontaneously as we walked around Manhattan by Jean Pigozzi, a wild French jet setter who was hanging out with us at the time. Somehow I ended up with a copy of it. My editor begged me to include it in my book, but I was too timid to ask for permission, especially since IBM was still making CPUs for Apple at the time.




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Written by Svetlana Osipova

Tuesday, January 3rd, 2012. 22:59

Hidden Stanford archive houses largest collection of historical Apple materials



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In late 1990s, when Apple had some financial hardships the company elected to turn over its trove of materials to Stanford University's Silicon Valley Archives. Apple had been collecting the materials with the intention of forming its own company museum. The materials include "hundreds of box" requiring more than 600 feet of shelf space and has early photos of a young Steve Jobs and Steve Wozniak, blueprints for the first Apple computer, user manuals, magazine ads, TV commercials, company t-shirts and drafts of Jobs' speeches.

The university hopes its efforts will ultimately help historians, entrepreneurs and policymakers understand how a startup launched in a Silicon Valley garage by two college dropouts grew into the world's largest company.


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Written by Svetlana Osipova

Tuesday, January 3rd, 2012. 22:35

Unverified photo may show pre-production iPad 3 Retina Display



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A Korean forum (via MacRumors) published on Friday an unverified photo of the much rumored iPad 3's high-resolution display, and reveals a subtle change from the iPad 2 that could suggest a higher resolution panel is being sourced for the upcoming tablet. An image shows a component that has three ribbon cable connectors instead of the two found on current iterations of the device.

Little to no information accompanied the photo. It is only believed that the image is a comparison shot of a current iPad 2 panel sitting above an alleged iPad 3 display.

As you can see there are 3 brown ribbon cables leading from the screen itself to the circuit board. The small brown cable to the far left is the power cable, while the other two wide cables are for display data. This configuration matches with the top display in the leaked photo (though the power cable is missing).

The claimed iPad 3 photo shows 3 wide ribbon cables that might be used for data. The iPad 3 is expected to carry a high resolution screen of 2048x1536 which is four times the number of pixels of the current iPad 2, so the need for additional data bandwidth would be understandable.




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Written by Svetlana Osipova

Monday, January 2nd, 2012. 22:15

Facebook Is Planning To Launch iPad App Update With Timeline Feature In Late January



Recently Facebook introduced a new functionality for profiles called Timeline, which, as shown on the company’s promotional video above, places all you interactions, photos, status updates and more on a timeline starting from the opening of your Facebook account.


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iPad 3 'Home Button' Parts Start Circulating in China



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9to5Mac has recently posted photo of the iPad 3 home buttons that was obtained from a Chinese source. Noteworthy, claimed iPad 3 parts have been circulating for some time already in China, but only now photos of the iPad 3’ home button have stated leaking out. No real surprises, though it should help kill already sketchy rumors that Apple might do away with a home button altogether.

The above image is a comparison of an iPad 2 home button and an iPad 3 home button. At the surface, not much as changed, but the prospects of some minor structural tweaks do hint at something greater. The iPad 3 home button, which has been handled in both black and white flavors, looks almost identical to the iPad 2 home button. However, the gray glyph representing the frame of a home screen application icon is slightly thicker.

Perhaps the most interesting part about the iPad 3 home button is that its internal structuring is smaller than the iPad 2′s connector. According to the rumors, Apple had to make home button size smaller to accommodate a more pixel-dense Retina Display.

Basing on this photo, we may suggest the following:

  • The iPad 3 will likely to be launched in both black and white colors
  • The buttons floating around right now-in large quantities-signal that the iPad 3 is either in production or close to the production stage
  • The iPad 3 will have the home button in spite of the rumors claiming that the iOS devices could soon loose the home button



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Evernote Released Skitch For iPad



In mid-August Evernote acquired Skitch and released it as as a free program on the Mac App Store. Yesterday the company fulfilled its promise to launch a version of the program for iOS. Skitch for iPad is now available, allowing users to annotate, take notes, edit existing images and more on your Apple tablet.


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Recalled iPod nanos replaced by Apple with current-generation models



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A couple of days ago Apple began replacing recalled first-generation iPod nanos with current-generation units. The users are beginning to report in that they are indeed receiving the current models.

Just received our replacement today - Fedex truck pulled up late in the evening. Inside was our replacement for our 1st gen ipod nano that was sent into Apple 1 month ago.

It's a 6th generation ipod nano, serial number shows that warranty has expired. Not sure if that means that it's a refurbished model or if it's a brand new model and they've deactivated the warranty. It's silver.

Initially Apple replaced the recalled first-generation units at risk of overheating with refurbished first-generation models. But the company seems to have run out of first-generation units soon and is now supplying users with current-generation units as replacements.

Apple’s oldest iPod was launched in September 2005. It utilized a click wheel for navigation and contained a 1.5-inch screen. Battery life was advertised at 14 hours of music playback and four hours of photo slideshows with music.




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Written by Svetlana Osipova

Thursday, December 22nd, 2011. 12:03

NoiseHush NX80: good alternative to the original Apple headphones



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We have recently been able to test NoiseHush NX80 headphones from WirelessGround.com and compare them with Apple headphones.

Just by looking at NoiseHush NX80 headphones one can say they are very well made. In the package you will find headphones with tangle-free red cables, a small pouch and a selection of ear gels (small, medium and large). NoiseHush NX80 headphones have a microphone and a switch button, so users can easily answer calls or switch between the tracks just like when using Apple earphones.

We have found that NoiseHush NX80 3.9 feet cable is more suitable for everyday use, since they indeed tangle less than original Apple Earphones that come with every iPhone and iPod. The red color also looks nice and attractive. The selection of ear gels is very important. They not just make headphones stay in ears, we have also found that the sound quality is much better when appropriate ear gels are used.


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Written by admin

Tuesday, November 29th, 2011. 23:32

Leaked photos show Brazil-made 8GB iPhone 4 with custom model number



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MacMagazine.br has received leaked photos that depicts an 8GB iPhone 4 produced by Foxconn in Brazil. But the 8GB iPhone 4 is not expected to go on sale in Brazil.

The back cover of the device contains the words "Brazilian Industry" in Portuguese, the stamp of approval from ANATEL, the country's telecommunications agency. The Brazilian iPhone 4 has reportedly iOS 5.0 and a model number that ends with "BR," indicating that the device was manufactured in Brazil.

Apple's manufacturing partner Foxconn is said to be considering an investment as large as $12 billion on production facilities in Brazil. But, according a report from September, negotiations between the company and the government have stalled because of disagreements over tax rates, unprepared infrastructure and the lack of qualified workers.


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Written by Svetlana Osipova

Sunday, November 27th, 2011. 0:59

Apple New Patent Application Describes Persistent Overlay UI For iOS



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The US Patent & Trademark Office published (via PatentlyApple) an Apple patent application describing a new way of interacting with content on iOS devices. The concept is called “Persistent Overlay” and it aims to provide users with quick access to songs, files, photos and other data through an always persistent, accessible UI.


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Written by maxim

Friday, November 25th, 2011. 17:50

Steve Jobs wanted Apple to reinvent TVs, textbooks and photography



apple tv

The famous author of Steve Jobs’ authorized biography, Walter Isaacson, has revealed in his recent interview that the passed away Apple’s co-founder had free things he wanted to reinvent: the television, textbooks and photography. The most difficult for him was television with its "complicated remote controls." Isaacson said that Jobs said he felt there was "no reason" for TVs to be so difficult to use and he claimed he had managed to “crack” the secret of a simple HDTV.

That has led to a new speculation and rumors that Apple is planning to release a television set at some point in the near future. The New York Times said last month that Apple is expected to release a TV with Siri voice recognition functionality by the year 2013.

Isaacson also noted that Jobs was interested in changing textbooks and photography. Apple has already started implementation of an iPad in schools to replace standard printed textbooks and offered to use the iPad as a device for taking pictures. Apple believes that digital textbooks are more convenient and the iPad will improve quality of pictures.




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Written by Svetlana Osipova

Monday, November 21st, 2011. 13:55