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News tagged ‘iAd’
Apple's iAd blows away competing ads
First Apple’s iAd was Nissan Leaf ad. Users who viewed Nissan's Leaf electric car iAd spent 90 seconds with the interactive advertisement -- ten times longer than customers will spend with a traditional ad. Moreover, people are five times more likely to click on interactive advertisement than they are a traditional online display ad. One more proof of iAd success was made by Unilever, maker of Dove shower products, said its initial advertisement proved to be successful, with 20 percent of viewers checking the ad multiple times, and a percentage in the double digits seeking further information about the product. iAds are also popular among iPhone users, because they don't have to leave their app and launch a browser to view them.
iAd success helps Apple to take up more than half of the mobile advertising market in 2010. And developers, too, have found success with the new iAd platform: Apple providing them a 60 percent cut of the advertising revenue.
Leave a commentSome thoughts on Apple's future products
Well-known blogger Jonny Evans from ComputerWorld posted yesterday an interesting article where he analyzed some of recent trends in Apple's success and made few conclusions about the company's next steps. Here is a short list of it:
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Take a Look at the First iAd on the iPhone
As expected iAds have arrived July 1. This advertisement for the Nissan Leaf is the first to make an appearance.
The initial launch of iAd rich media ads, featuring advertising from some of the world's leading brands, will begin July 1. At launch, we’ll roll out in North America and ramp up the number of ads served in the weeks and months ahead. For developers outside of North America, iAd will be rolled out in a few months.
Take a look:
Apple Will Collect User Data for iAds
According to a report by iLounge, iTunes privacy policy has been updated to inform buyers that it will start collecting user data for iAds.
The statement reads that the company uses cookies and certain other technologies to control how many times you see a certain advertisement, to show the ads equitable to your interests and to determine how effective the ad campaigns are.
However, according to Apple, you can opt out of this service by visiting from your device.
Banners at WWDC focus on iPhone OS features and AppStore
As you remember, tomorrow is the day when the WWDC officially starts, but some guy named Adam Jackson made photos of inner banners at Moscone Center in San Francisco (where the conference is held).
As you can see from the photos, the main banner features the slogan “The center of the app universe”. Other banners are focused on iPhone OS and its new features. One of them reveals applications Evernote, Bento and Air Sharing gathered in one folder named “Productivity” and the slogan “Drag. Drop. Organize”.
Other banners emphasize the popularity of Apple’s App Store. “4 Billion Apps Downloaded”, «200,000 Apps on the App Store» - these are the slogans found on the photos.
The last banner has the word “appvertise”, which means it is focused on iAds, new advertising technique in iPhone OS 4.
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Steve Jobs talks about iAds
Steve Jobs responds to a question about data collection and retention with a story about Flurry Analytics.
Apple Revealed another Patent Describing New Contextual Ads
This week Apple revealed new that describes its new superior advertisement technique. The document entitled "System and method for providing contextual l advertisements according to a dynamic pricing scheme."
Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based "on the likelihood of influencing user behaviour") and special marketing factors that can determine the effectiveness of the ad.
New Apple ViP Program Will Help Developers To Control Their Business
According to TechCrunch, Wireless Quattro had recently contacted iPhone app developers to introduce their new "Verification of iTunes Purchase" program. The company is an Apple subsidiary,and it currently develops forthcoming iAd program.
ViP helps developers to promote their apps in App Store via ads which appearing in iPhone apps. With this feature they can track download conversion rates in real-time. Such information is proprietary to Apple, so Quattro promotes the product and its "exclusive integration with the App Store", because such a feature is unavailable to other ad networks, and such information mentioned in the e-mail:
"Verification of iTunes Purchase uses no SDK or server-side integration — this cannot be duplicated by any of our competitors".
Other advertisement companies such as Google's AdMob can only estimate conversion rates, but such data cannot be as precise and detailed as Quattro's one. For enabling conversion tracking every developer that uses AdMob must integrate the company's advertising API into his code.
Companies Will Pay $10 Million To Be Placed in Apple's iAd Program
Yesterday The Wall Street Journal reported that this year Apple is going to charge companies 1$ million for iAds on its mobile devices. Citing an unknown but reliable source familiar with the matter those companies that want to become a part of the iAds launch will pay $10 million to be first in the door.
The pricing policy of iAds is pretty simple. Every time user sees an ad the advertiser is charged a penny. If he's tapping the banner, Apple charges $2. So $1 million ad buy will provoke a big amount of its views and user taps.
In addition to a higher price Apple wants to take more control over marketing campaigns of its clients. But still it doesn't reduce companies' interest in iAds:
"Despite the high price, ad executives at agencies from Boston to New York and San Francisco to Los Angeles have crowded into conference rooms in recent weeks to listen to the tech company's pitch for iAd".
One of the advertisements that is already developed is an ad for Nike's Air Jordan basketball shoes. It includes iAd logo and animated banner. If you select it, you'll see an interactive store locator, special videoclip and exclusive offers taking place at local stores. This iAd was also shown by Apple on its iPhone OS 4 preview event.
Some experts think Apple's appearance at the market of mobile advertisement may convince some other selling ads companies to switch to other mobile platforms (for example, Google Android).
With a growing popularity of apps for Apple devices advertisers and developers see iAds as a potential opportunity to reach a wide audience and raise more money on it.
iAds might be a reason to lower the popularity of iPhone
Dave Johnson from Bnet's blogs has written a post about why iPhone OS 4.0 and, particularly, iAds is a reason to get rid of your iPhone. He says that even such a big company as Apple cannot stay of the road when there are opportunities to gain additional billions of dollars with their new advertising program. It is announced that iAds service will work only in a free apps, but in a while there will be nothing to stop it from showing up such advertisements in paid apps too. That is why it is time to look at iPhone rivals.
Mike Schramm from TUAW develops this thought further - if iAds will bring significant revenue to Apple, why not deliver it to Mac OS X?
But at this moment these thoughts are not confirmed with any of the Apple actions, so there is no need for panic yet.
iPhone OS 4.0 Is Finally Revealed
Apple's iPhone OS 4 event ended just few hours ago and now we finally have fresh information about the upcoming operational system.
So the main idea claimed by Jobs was that it has seven tent poles. Here they are:
Official iPhone App for the Vancouver 2010 Olympic Games
The official Mobile Spectator Guide for the Vancouver 2010 Olympic Winter Games is now available for iPod Touch and iPhone. It can be downloaded for free from .
This application is a location-aware schedule that details more than 2,000 sport and cultural events taking place for 17 days between February 12 and 28, 2010.