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Apple Revealed another Patent Describing New Contextual Ads





patent1

This week Apple revealed new patent application that describes its new superior advertisement technique. The document entitled "System and method for providing contextual l advertisements according to a dynamic pricing scheme."

Its main idea is that the effectiveness of the modern mobile advertisements can be improved with using unique pricing scheme (when advertiser pays variable price that based "on the likelihood of influencing user behaviour") and special marketing factors that can determine the effectiveness of the ad.


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iTunes now has 26,7% on US music market



itunes2010.001

Recently Billboard published a report that reveals new information on Apple's share on music sales market. When the first generation iPhone was presented, iTunes had only 12,7% of American music market. In 2008 Apple almost doubled it and made 21,4%. 2009 reveals five percentage points increase - now iTunes has 26,7% of music sales.

Such mobile providers as AT&T, T-Mobile, Sprint, and Verizon Wireless on the contrary lose their positions, downing from 6,6% to 4,9% in 2009. Partly it is explained by lower priced ringtones in iTunes and its free tools for making custom ringtones. Both of these factors eventually attracted more people.

Physical media music in turn loses its popularity from year to year. Numbers reveal its share fell from 57,5% in 2008 to 49,3% in 2009. That means that iTunes actually makes a half of all digital music downloads overall.

iTunes' closest rival Amazon also increased its sales. But in digital MP3 sales the company's share grew from 0,8% in 2008 to 1,3% in 2009, which is not even close to Apple's 26,7% share. Such results, according to Billboard, were "still well short of where major labels had hoped Amazon's download store would be by now, dimming earlier expectations that it will be able to significantly reduce the labels' heavy dependence on iTunes for digital sales."

It is interesting to look forward for Google which recently acquired Simplify Media to expectedly turn it into iTunes rival for Android users. But for now the company's subsidiary AdMob reveals the amount of media bought or even downloaded by Android users is still so small that it cannot be compared with iTunes success.




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Official Twitter App for iPhone Released



Twitter, a wildly popular social networking service, now has its own official iPhone app that was released in AppStore.

The release of the Twitter app falls in line with the company’s announcement last month about its acquisition of Atebits’ Tweetie. Twitter had then stated that Tweetie would be re-branded to be the official Twitter app and would be offered for free.

Tweetie is now Twitter! We didn’t just do a name change, we’ve added a bunch of new stuff

  • Search has been reorganized, now you can search all tweets and find users in the same spot, view
  • Top Tweets and Browse Suggested users.
  • Search results now include Top Tweets, try it with Trends…winner combo!
  • You can now use Twitter without an account! Search, Browse uses, view trends and top tweets.
  • Sign-up is now availabile within the application as well, complete with Suggested user list.
  • More tab has been re-organized to accomplish all this. Users with one account can add a second account under the Accounts and Settings button here.
  • Actions we’ve found people use most, like Retweet have been moved to the main actions bar.
  • Minor tweaks were made to tweet rendering so they match Twitter.com tweets

Here are several screenshots of this app:


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iPhone OS 4.0 beta 4 Has Been Released



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Today Apple released iPhone OS 4.0 beta 4. New firmware is available for download at its developer's center. There is no changelog, but we already have some information about new features in it.


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Lost iPhone Prototype Affidavit Revealed - Totally New Details



affidavit

This Friday Judge Clifford Cretan from San Mateo County in California unsealed the affidavit of the lost iPhone prototype case. Cnet was first who studied the document and concluded that Steve Jobs personally called Gizmodo editor Brian Lam to return iPhone:

"Jobs requested that Lam return the phone to Apple. Lam responded via the e-mail address...that he would return the iPhone on the condition that Apple provided him with a letter stating the iPhone belonged to Apple."


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Want To Play Golf? There's An App For That



This app would not be mentioned on iPhoneroot if not a video found recently. Gigaputt for iPhone ($1.99) is created by Gigantic Mechanic and allows playing golf just anywhere. At first sight Gigaputt users look pretty foolish, though the app seems to be pretty interesting and fascinating. It supports Openfeint and Twitter/Facebook integration.

You can download it here.




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Written by SimplyMax

Saturday, May 8th, 2010. 20:33

How To Recover Deleted Photos After Spirit Jailbreak



spirit_jailbreak

The first release of Spirit had a bug that accidently could delete all of your photos from the device that was jailbroken. If you have a backup which you made before jailbreaking your iPhone/iPod Touch/iPad, here is a quick guide how to recover deleted photos.

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New Apple ViP Program Will Help Developers To Control Their Business



quattro

According to TechCrunch, Wireless Quattro had recently contacted iPhone app developers to introduce their new "Verification of iTunes Purchase" program. The company is an Apple subsidiary,and it currently develops forthcoming iAd program.

ViP helps developers to promote their apps in App Store via ads which appearing in iPhone apps. With this feature they can track download conversion rates in real-time. Such information is proprietary to Apple, so Quattro promotes the product and its "exclusive integration with the App Store", because such a feature is unavailable to other ad networks, and such information mentioned in the e-mail:

"Verification of iTunes Purchase uses no SDK or server-side integration — this cannot be duplicated by any of our competitors".

Other advertisement companies such as Google's AdMob can only estimate conversion rates, but such data cannot be as precise and detailed as Quattro's one. For enabling conversion tracking every developer that uses AdMob must integrate the company's advertising API into his code.


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HowTo turn your iPad WiFi into an iPad 3G



Here is a quick tutorial from CNet about turning iPad WiFi into an iPad 3G:




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Dropbox app for iPad released



Dropbox is a great service similar to Apple’s iDisk. It lets you store your files on a server and immediately share your pictures, documents and other files across different computers and phones. Users can get 2Gb of server storage for free. There is an app for desktops, iPhone and other phones. recently a special version for iPad was released.

You can register and download the application for your desktop computer here (Windows, Mac and Linux). Here is a link to a free iPhone/iPad application in AppStore.

With DropBox on the iPad you can:

  • Access your Dropbox on the go.
  • All the contents of your Dropbox are available for viewing.
  • You can even stream music and movies in your Dropbox straight to your iPad.
  • Upload files and sync them to your Dropbox.
  • Upload photos from your iPad and email its public link to a friend in less than a minute.
  • Export files to other iPad apps.



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Testing iPad As a Skateboard



Chad Knight and Jeff King, who are professional skateboarders, purchased a brand-new Apple iPad and decided to check if it can replace the standard skateboard. Another crazy test - on the video above!




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Written by SimplyMax

Thursday, May 6th, 2010. 15:46

iPhone OS 4 Beta 3 - Orientation Lock, iPod Controls Panel, File Transferring Added



beta43

Lately Apple has released a third beta of the iPhone OS 4. It is specified as build 10M2247 and available for registered developers. Previous beta release was issued two weeks ago. The situation looks familiar as last year iPhone OS 3 had also gone through 5 beta cycles before it was publicly announced.

Currently the new update is unavailable due to installation problems, but those of the developers who successfully downloaded and installed it have already revealed what's new in the release.


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1 Million iPads Had Been Sold In a Month



AppleiPad

Today Steve Jobs revealed that last Friday Apple's iPad reached one million sales:

"One million iPads in 28 days -- that's less than half of the 74 days it took to achieve this milestone with iPhone. Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers."

The company also revealed next facts:

  • 12 million apps for iPad were downloaded from the App Store already;
  • 1,5 million e-books were downloaded from the iBookStore;
  • 5,000 applications were created specifically for the iPad (the number of apps for iPod touch and iPhone is more than 200,000)

There were no information revealed about a breakdown of 3G vs. Wi-Fi-only sales, but one analyst told that on Sunday 49 of 50 retail stores were sold out of both models.

Piper Jaffray's analyst Gene Munster predicts that the Wi-Fi iPad will be more popular and will take 60% of sales while iPad 3G-capable model will carry only 40% of overall sales. He also believes that Apple has already more than 1 million iPads, which proved to be true.




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JailBreak for iPad is Finally Available!



spirit_jailbreak

Finally the jailbreak for iPad, iPhone and iPod Touch from the Dev Team is available for download. It's free and untethered and it's called "Spirit". The jailbreak supports every iDevice with firmware version 3.1.2, 3.1.3 or 3.2.


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Apple Released iTunes 9.1.1



itunes911

Yesterday Apple released a minor update for its media player suite iTunes. Now the version of the app is 9.1.1 and here is a list of issues that were fixed:

  • Addressing some issues that improve stability and performance.
  • Addressing a usability issue with VoiceOver and Genius Mixes;
  • Addressing several stability issues with VoiceOver;
  • Addressing issues with converting songs to 128 kbps AAC while syncing (this function was previously available only for iPod shuffle)

More information about security updates can be found on Apple's support page here.

You can update your iTunes via software update utility or download it directly from Apple.




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