News tagged ‘advertising’

According to Bloomberg, Federal Trade Commission’s antitrust investigators subpoenaed Apple requesting details on the company’s agreement with Google, according to which Google has become the default search engines on iOS devices. Reportedly, last year Google has paid Apple $1 billion in the iOS search agreement, and the subpoena is part of an antitrust investigation that is currently conducted over Google’s business practices.

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According to the Wall Street Journal, Apple was sued by an iPhone 4S customer who alleges that the company promoted its personal assistant service Siri using "misleading and deceptive" advertisements. The plaintiff Frank Fazio claims that depictions of Siri in Apple’s ads suggest the service is easy to use, which he says is not present in real-world use.

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Apple has reportedly settled a class action suit over the iPhone 4's antenna.

The settlement comes from 18 separate lawsuits that were consolidated into one. All share the claim that Apple was "misrepresenting and concealing material information in the marketing, advertising, sale, and servicing of its iPhone 4--particularly as it relates to the quality of the mobile phone antenna and reception and related software."

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Bloomberg reports that Adobe executive Todd Teresi was hired by Apple to head up its mobile advertising unit iAd. Detailed information on the employment will be forthcoming.

Teresi has worked as VP of Media Solutions division in Adobe for the past nine months and previously worked in Yahoo, PriceWaterhouseCoopers and Quantcast.

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All Things D reported on Monday that Apple is reportedly planning an event scheduled to take place in New York at the end of January. The company is said to use the event as a platform for an advertising or publishing announcement. Of course, many anxiously await the announcement of a much anticipated iPad 3 or new Apple TV, which some think will be launched later in 2012. Apple usually reserves product launches and important announcements for its home-state like the latest iPhone 4S, which debuted on Oct. 4, 2011 at Apple's campus.

According to sources close to the situation, Apple is planning an important — but not large-scale — event to be held in New York at the end of this month that will focus on a media-related announcement.

Per the usual caveat, the tech giant is well known for moving around their public show-and-tells, so this could certainly change at any moment.

Several of Apple's media and advertising units have significant presences in New York City, and Apple Senior Vice President of Internet Software and Services Eddy Cue (Cue is currently heading up the iTunes Store, App Store, iBookstore) is said to take part in the end of the event that has caused rumors suggesting that Apple’s announcement may be connected with advertising or publishing.

When a 21-year-old Steve Jobs was starting his Apple’s empire, he was met with skepticism in Silicon Valley. The handwritten note, brought to light this week by Bloomberg, was written by  Mike Rose, who ran an advertising agency in Los Altos, Calif., in 1976, and where he expressed concern over Jobs and his partner, Steve Wozniak, who he felt were "flakey" after having met them. In the letter, Rose referred to Jobs as a "joker." When a young man, Jobs displayed some of the same characteristics that would eventually become known around the world.

Rose noted that Jobs looked like a secretive men, who "wouldn't trust" him. Rose and Jobs met because he needed someone to print the manual for the Apple I computer, the first product he and Wozniak had created.

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Yesterday Apple filled its 2011 annual report with the U.S. Securities and Exchange Commission. The report includes several interesting facts about company:

• Apple now has 60,400 employees comparing with 46,600 employees last year. 36,000 employees work in the retail division of the company.
• Apple enlarged number of stores up to 357. In this year the company opened 40 additional stores. The average number of employees per store grew from 83.6 to 100.8.
• The company spent $933 million on advertising, enlarged number of investment into research and development up to $2.4 billion.
• Apple also mentioned some risk factors for investors:  "if [Apple] is found to have infringed on intellectual property rights", "support from third-party software developers", "the Company’s ability to obtain components in sufficient quantities", and numerous more.
• As of September 24, 2011 Apple has 13.2 million square feet of building space, among them about 7.0 million square feet are leased building space.

According to a survey, conducted by a mobile advertising company InMobi, 41 percent of US customers is going to purchase the next-generation iPhone. 50 percent of them will do it within the first six months after public launch. This time Sprint customers will also have access to the new iPhone, so Apple seems to open new market for its smartphone, taking in account that Sprit has 52 million customers.

If consumers put their money where their mouths are, these numbers could go a long way to bumping up Apple’s overall market share in the UK and the U.S.. According to figures from Kantar Worldpanel, in Q2 Apple had an 18.3 percent share of the UK smartphone market; another research group, comScore, puts it around 20 percent. If people follow through with their purchasing intent, InMobi says this share would go up to 40 percent. In the U.S., the market share would grow to 41 percent.

Nevertheless, despite the InMobi’ estimates, Apple could release slightly revised version of the iPhone 4 – co-called iPhone 4S, reducing number of customers who will purchase such device.

Today Skype updated its app for iPad as well as version for iPhone and iPod touch. Now the Skype app for iPad has Bluetooth connectivity on iPad 2 and a bugfix for security problems. Also the app can operate both on iPad and iPad 2. The program for iPhone/iPod touch also supports Bluetooth on the fourth-gen iPod touch, iPhone 3GS, iPhone 4.

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According to Reuters, the Palo Alto, California-based Flipboard Inc wants to land deals with studios for obtaining rights to offer episodes of TV shows and movies through its social magazine app.

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Advertising firm Millennial Media just issued its 50th Mobile Intelligence Report regarding trends on the mobile phone market on the basis of ad impressions. The report suggests some interesting conclusions about the general trends in the industry.

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According to Bloomberg’s report, Apple has kept on lowering the buy-in fee for its iAd mobile advertising by reducing package prices for main advertising companies from the original buy of $1 million down to $300.000 in some deals.

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Yesterday paid Content reported that the New York Post website is no longer available to iPad users. Instead of showing its content NYpost.com loads a landing page that directs prospective iPad readers to the App Store for downloading the publication's app.

Earlier the site was only advertising and promoting the app and users were able to continue surfing it without installing any apps. Now it shows next message:

"Thanks for coming. NYPost.com editorial content is now only accessible on the iPad through the New York Post App".

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Here is good news for RIM so regularly criticized by Apple: advertisers of mobile devices didn’t forget about the platform and are currently taking a second look on it, which results in rising of dumb phone advertising, stated an advertising network Millennial Media this Wednesday.

This surprising comeback has expressed in 6 percent grew of mobile ads on RIM devices in May, while "feature phones" make up 17 percent of Feature Phone, Smartphone and Connected Devices mix in May, as estimated by Millennial Media. The key to these surprising figures may be in the BlackBerry Curve and BlackBerry Bold 2 taking a place among top five mobile phones using served ads.

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This Thursday iCloud Communications filed a lawsuit against Apple. The plaintiff claims the Cupertino's company has infringed on its trademark and calls for an injunction, which would allow to block the launch of the iCloud service.

According to The Next Web, the suit was filed in the U.S. District Court in Arizona. This is the state where iCloud Communications is currently based.

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