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Slimmer 13-Inch and 15-Inch MacBook Pros Reportedly in Production





macbook_pro_13_15_side_by_side

Digitimes now reports that Apple has already started production of slimmer models of the 13-inch and 15-inch MacBook Pro. As the report claims, the MacBook Pro line will remain distinct from the MacBook Air line; of course, the first ones will remain more advanced, but will reportedly lose their optical drivers.

The MacBook Pro will no longer have an optical drive enabling thinner designs, the sources indicated. Despite the slim profile, the new devices will feature more advanced specs than the MacBook Air in terms of CPU performance and storage capacity, the sources said.


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Written by Svetlana Osipova

Saturday, March 17th, 2012. 10:19

iPad 3 Utilizing Same Camera Sensor Found In Older Apple’s Devices



5mprearcam

Following the iFixit’s dismantiling of an iPad 3, Chipworks has started sharing the results of its own new iPad teardown. The most interesting discovery is that Apple has seemingly reused cameras from its prior devices for both the rear and front cameras of the iPad 3. The rear camera that is shown above seems to be the 5 MP CMOS Image Sensor the company used in the iPhone 4.


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Teardown of New iPad Reveals Samsung Retina Display



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Fixit prefers not to waste time and already got their hands on the new iPad. To disassemble the recently released Apple’s tablet, the teardown experts travelled to Australia where it is officially on sale.

The front panel of the new iPad was removed by using heat, guitar picks as an opening tool, and suction cups. The teardown offers the first conformation of multiply rumours that circulated ahead the release of the new iPad.

Among the details revealed in the teardown:

  • The new Retina display is manufactured by Samsung that is claimed to be the sole supplier of Retina displays for the new iPad;
  • Broadcom BCM4430 Wi-Fi/Bluetooth chip that means the new iPad supports low-power Bluetooth 4.0;
  • A5X system-on-a-chip that was also built by Samsung, and markings on it indicate it was manufactured in the first week of 2012;


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Written by Svetlana Osipova

Friday, March 16th, 2012. 16:36

FaceTime on Apple's new iPad not allowed over LTE



facetime

Having performed some testing, The Verge discovered that the recently-released iPad will need a Wi-Fi connection to use FaceTime, the device will not be allowed to make FaceTime calls on LTE network.

The iPad show that LTE service on the device is significantly faster than previous-generation 3G networking. Some said that the average download speed is 17 megabits per second on Verizon LTE network, while on AT&T's network it reaches 12 mbps.


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Written by Svetlana Osipova

Friday, March 16th, 2012. 12:09

Accessory Manufacturer Claims 15-Inch MacBook Air Coming in April



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A Mac accessory maker this week indicated that Apple is "likely" to launch its 15-inch MacBook Air in April. The anonymous source said the thin-and-light notebook would be similar to current MacBook Air models with ports on both sides, no optical drive and no ethernet cable.

The vendor reportedly speculated that the new 15-inch MacBook Air would "effectively (kill) the (MacBook) Pro for the average consumer." They suggested that the new MacBook Air could even replace the 15-inch MacBook Pro, leaving the "Pro" moniker only to Apple's high-end 17-inch model.


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Written by Svetlana Osipova

Wednesday, March 14th, 2012. 23:30

iTunes 1080p Content Is Close To Quality Of Blu-ray Format



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Color and detail handling Blu-ray (right) and iTunes 1080p (left)

Last week Ars Technica reported on the compression technology being utilized by Apple with the new 1080p video content available on the iTunes Store. This technology has allowed the company to increase file sizes by 15-25% in comparison to 720p while more than doubling the number of pixels. Now Ars Technica published a new analysis comparing relative quality of 1080p iTunes content with Blu-ray format.


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Written by maxim

Wednesday, March 14th, 2012. 23:09

Apple reportedly recruiting workers for Israeli R&D center



anobit

Hebrew-language newspaper Calcalist now reports that Apple and Anobit, which was acquired by Apple late last year, are actively recruiting workers for the company's research operations in Israel. That goes against the rumors claiming that the downsizing was said to be part of the acquisition, as some of Anobit's employees were no longer needed at the company.

According to the report, Anobit has changed its name to HDC (R&D center in Herzliya). The company's former president, Airel Maislos, is believed to be the new senior executive at Apple's development center.


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Written by Svetlana Osipova

Wednesday, March 14th, 2012. 16:58

First sample photos from new iPad show dramatic improvement over iPad 2



ipadcamera-1

Vietnamese website Tinh.te claimed on Tuesday to have received an LTE-capable version of Apple's new iPad. And soon there appeared a series of photos made by the third-generation iPad.

Later on Tuesday, a group of photos supposedly taken by the new iPad were posted to the website's forums. It's clear from the images that the new iPad camera is not as good as the 8-megapixel camera on the iPhone 4S, but, when compared to the iPad 2, which had a less-than-1-megapixel resolution, it's a definite step up.


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Samsung Sole Supplier for Retina Display in New iPad



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IHS iSuppli analyst Vinita Jakhanwal claims that Samsung is currently the sole supplier of the ultra-high resolution Retina display in the new iPad.

Samsung Electronics Co. (005930) will supply the touch screen for Apple Inc. (AAPL)’s new iPad after LG Display Co. (034220) and Sharp Corp. (6753) didn’t meet the U.S. company’s quality requirements, according to an analyst with iSuppli.

Samsung, the world’s top flat-panel maker, currently is the sole vendor of the display for the 9.7-inch device, said Vinita Jakhanwal, a senior manager at iSuppli, a unit of Englewood, Colorado-based IHS Inc.


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Written by Svetlana Osipova

Wednesday, March 14th, 2012. 15:04

Samsung official claims Apple plans to release 7.85-inch iPad this year



iPad-Mini

Citing an anonymous Samsung executive, The Korea Times has recently reported that Apple indeed plans to launch the 7.85-inch iPad model. The unknown Samsung’s executive revealed that Apple has committed a purchase at least $9.7 billion worth of components from the company, and if the demand for is strong, Apple’s expenditures will reach as much as $11 billion. The executive claims that the demand will be driven partly by the recently-released iPad, MacBook Air and a smaller iPad.

''The contract is expected to rise to $11 billion by the end of this year as Apple is planning to release a smaller iPad, probably with a 7.85-inch screen, and to sell more of its MacBook Air PCs using Samsung's faster solid state drive (SSD) storage,'' the official said.


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Written by Svetlana Osipova

Wednesday, March 14th, 2012. 11:59

Jony Ive Discusses Apple's Creative Design Processes



Jonathan-Ive

Apple design chief Jony Ive in an interview to the London Evening Standard revealed how the design process works at Apple. Ive told that prototyping is deeply integrated into the design process at Apple, and discussed Apple’s approach to creating entirely new categories of products rather than simply improving on existing ones.

Q: What makes design different at Apple?

A: We struggle with the right words to describe the design process at  Apple, but it is very much about designing and prototyping and making. When you separate those, I think the final result suffers. If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often.


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Written by Svetlana Osipova

Tuesday, March 13th, 2012. 13:27

Apple Is Sued Over Misleading Siri Advertising



siri_beta_wish

According to the Wall Street Journal, Apple was sued by an iPhone 4S customer who alleges that the company promoted its personal assistant service Siri using "misleading and deceptive" advertisements. The plaintiff Frank Fazio claims that depictions of Siri in Apple’s ads suggest the service is easy to use, which he says is not present in real-world use.


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Apple rumored to use 'slim bezel display' for 7.85-inch iPad



ipadhereo

Citing sources from Apple's upstream supply chain, DigiTimes reports that Apple will launch a 7.85-inch iPad to compete with smaller tablet models like the Amazon Kindle Fire or Samsung Galaxy Tab. Such tablet will adopt a "slim bezel display," according to a new report.

"Although the 7.85-inch iPads may not adopt Retina displays as in the recently released new iPads, the 7.85-inch model is likely to use IPS/FFS panels from LG Display and probably AU Optronics (AUO)," the report said.


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Apple adds army of Korean-speakers to legal team in Samsung patent war



apple-vs-samsung

Apple has reportedly hired 73 contract attorneys and 20 reviewers of Korean-American descent to study the growing mountain of Korean-language documents provided by the Galaxy Tab maker.

WilmerHale, the firm tasked with defending Apple against Samsung patent attacks, filed the declarations of 72 Korean-American contract lawyers and 20 document reviewers that will allow them to take part in the litigation. In addition to cross-contracting six of the lawyers and two reviewers, Morrison & Forrester, which deals with Apple's patent assertions against the South Korean company, hired a separate Korean-American attorney.


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Written by Svetlana Osipova

Monday, March 12th, 2012. 17:01

Steve Jobs approached CBS to pitch subscription TV service



jobs

CBS chief executive Les Moonves has revealed that the late Apple cofounder Steve Jobs connected with him directly to discuss a subscription TV service. But Moonves rejected the offer, being confident that it would disrupt the company's existing revenue streams.

Moonves had confirmed last November during an earnings call that Apple had held talks with CBS over a "success-based or non-guaranteed" streaming TV service. During the UCLA Entertainment Symposium on Saturday, he mentioned the additional detail that it was Jobs himself who had given the pitch, Hollywood Reporter reports.


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Written by Svetlana Osipova

Monday, March 12th, 2012. 15:30