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News from category ‘Official’
Apple Pulls iOS 9.3.2 Update, Working on Fix for Bricked iPad Pro Units
Several days after the release of iOS 9.3.2 to users worldwide, Apple has pulled the update because of numerous reports claiming it bricks some 9.7-inch iPad Pro models. The company remains silent, but those iPad Pro users who haven’t yet updated their devices don’t see iOS 9.3.2 in the Software Update section. This indicates that the update has been indeed pulled and that Apple engineers are currently working on a fix for the problem.
Apple’s Global Smartphone Market Share Falls in Q1 - Gartner
According to the latest data shared by a research firm Gartner, Apple’s global smartphone market share fell to 14.8% in the first quarter of 2016. The number of iPhones shipped to customers accounted for 51.6 million and the number of smartphones sold globally by all vendors in the first quarter grew from 336 to 349 million units. Last year, Apple’s share in the same quarter was equal to 17.9%, so the decline is easily noticeable. Despite the overall growth of the smartphone market, the demand for iPhones becomes weaker.
Apple Patents Method of Embedding Touch ID into Display
Apple has been granted a patent describing a method of embedding the Touch ID fingerprint sensor right into the display of the mobile device. This patent proves the rumors suggesting that the Cupertino-based tech giant is planning a major redesign of the iPhone lineup aimed at ditching the headphone jack and the Home button to reduce the thickness of the device. Together with the rumored OLED display and new iOS version, the aforementioned changes can result in a completely new user experience.
Apple Releases New Apple Music Commercial Starring Taylor Swift
Apple has just released a new Apple Music commercial starring Taylor Swift. The ad is called “Dance Like No One's Watching”, it is available on Apple’s official YouTube channel and in this short post.
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Google Becomes World’s Most Valuable Company
Alphabet, Google’s parent company, has recently surpassed Apple and became the most expensive company in the world. Alphabet’s market capitalization is now equal to about $498.56 billion while the one of Apple is about $496.69 billion. Apple’s position has become much worse over the last couple of weeks because of the first decline in iPhone sales in the history. Even more, weak iPhone, iPad and Mac sales still continue to influence Apple’s market capitalization.
Apple Granted Patent for Enhanced iPad Smart Covers
Apple has been granted a patent for several advanced Smart Covers for the iPad that enhance the functionality of the tablet and allow user to perform a number of actions that make the usage of the device even easier. The Smart Covers described in the patent can serve as additional screens for displaying notifications and widgets that’s why they can become a new way of interaction between a user and the iPad.
Apple Releases New iPhone 6s Commercial [Video]
Apple has just released a new iPhone 6s commercial entitled "Thank You Speech". The new ad stars Neil Patrick Harris and highlights such iPhone feature as always-on Siri. As usual, the commercial is available below and on Apple’s official YouTube channel, so if you have time, I recommend you to take a look at the humorous clip.
In the ad, Harris asks Apple’s virtual assistant to open his note called “Thank you speech” while standing in front of a mirror with a brush.
Today’s ad is not the first one and definitely not the last one from those promoting always-on hands-free Siri. The first suchlike commercial called "Hey Siri" was released in December.
iOS and Mac App Store Experience Search Problems
A growing number of Reddit and Twitter users are reporting about major problems with iOS and Mac App Store that fail to search for popular apps and display correct search results. For example, many users see iPhone apps listed as iPad-only applications and vise versa.
Apple Lost Exclusive Rights for iPhone Trademark in China
Apple has lost its exclusive rights for the iPhone trademark in China. While the Cupertino-based tech giant is still the only electronic products manufacturer that can use the name “iPhone” for its smartphones, a local company called Xintong Tiandi Technology (XTT) has been officially granted the rights to utilize the word “iPhone” for various leather goods.
Apple Releases New ‘Shot on iPhone’ Ad [Video]
Apple has just released a new “Shot on iPhone” commercial entitled “Mother's Day”. As you can understand from the name, the short video is devoted to the Mother's Day that people in many countries celebrate on Sunday, May 8th this year.
The most recent commercial highlighting the built-in iPhone camera and its capabilities is available below and on Apple’s official YouTube channel.
Apple Launches Redesigned Support Webpage
Apple has just launched a redesigned support website for users seeking help with company’s products or services. The design of the new webpage is similar to the current design of the main site and features three main blocks that help users search for the information they need.
Apple Updates Apple Music App for Android
Apple has recently updated the Apple Music app for Android users. The updated version now lets users play music videos on their non-Apple handsets and supports family membership plans of the streaming music service. The ability to watch videos on Apple Music was a feature requested by thousands of users, so it’s nice Apple has finally added it.
Apple Releases Updated Safari Technology Preview, iOS 9.3.2 and OS X 10.11.5 Betas
Apple has recently released the updated version of its new Safari Technology Preview browser, the third public beta of iOS 9.3.2 and the third developer beta of OS X 10.11.5 El Capitan. The aforementioned software is already available for download, so if you need it for testing purposes, go ahead and get it right now.
Demand for iPhone SE Is Very Strong - Tim Cook
During the conference call devoted to Apple’s earnings in the second quarter of fiscal 2016, Apple CEO Tim Cook revealed that the demand for the recently-released 4-inch iPhone SE is incredibly strong and exceeds company’s expectations. Almost immediately after the launch of the smaller handset, its inventory was very poor. Right now, customers have to wait for about two weeks to get their purchased device.
Apple Announces Financial Results in Q2 2016
Apple has announced its financial results in the second quarter of fiscal 2016. According to the data shared by the company officials, revenue generated in the course of last couple of months is equal to $50.6 billion and net profit accounts for $10.5 billion. This quarter’s earnings demonstrate the first decline in revenue in 13 years. Just for you to compare, one year ago, the figures were noticeably higher, $58 billion and $13.6 billion respectively.
