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Adobe announced new digital publishing platform for iPad





wired

This Tuesday Adobe revealed its new digital viewer technology for creating e-magazines that can be viewable on touchscreen devices like Apple's iPad.

The technology was first demonstrated when the iPad version of Wired magazine was introduced. We wrote that Adobe had to rewrite the software in Objective-C for Apple to approve it. Since the release iPad Wired edition stays near the top of the App Store sales chart with its price $4,99.

Here's what the vice president of Creative Solutions at Adobe David Burkett said about new technology:

"We aim to make our digital viewer software available to all publishers soon and plan to deliver versions that work across multiple hardware platforms. It's safe to say that if you are already working in InDesign CS5, you'll be well on your way to producing a beautiful digital version of your publication."

Judging by the Wired iPad edition, new digital viewer technology can offer integrating videos, 360-degree rotatable images, slide shows and more directly into the magazine.




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Written by SimplyMax

Wednesday, June 2nd, 2010. 20:48

Apple Will Sell More iPads Than Macs Overseas in June



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RBC Capital Markets analyst Mike Abramsky believes that approximately 600-700 thousands of iPads will be sold in June overseas. If he's right then the iPad will definitely become more popular that Mac as only 500,000 Macs will be reportedly sold in June.

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Written by SimplyMax

Saturday, May 29th, 2010. 17:01

AdMob: iPhone is The Most Popular Smartphone Worldwide



iPhone-v-Android1

Recently AdMob revealed a new metrics report that studied the numbers of iPhone OS and Adroid devices throughout the world. The company emphasized it was looking only at the devices that were at least once connected to the AdMob network:

"These unique device numbers are from the AdMob network only and reflect the adoption of our products and business operation. We don’t know what percentage of the total universe of iPhone and Android devices AdMob reaches. However we believe the data is useful on a relative basis given the large sample size of devices in our network."

So here are the main facts and conclusions along with figures:

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Piper Jaffray: Apple Will Not Surprise Customers at WWDC2010



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Gene Munster, who is an analyst at Piper Jaffray, told yesterday that Steve Jobs won't allegedly make a surprise with presentation of the next generation iPhone at the WorldWide Developer Conference 2010. Because of numerous prototype leaks everybody expects the iPhone 4G to have thinner design, front-facing camera, improved battery and 5MP rear camera. But Gene claimed people should not expect that a Verizon-compatible model will be presented.

"We believe that it is unlikely that the next generation iPhone will be available at Verizon (or Sprint) at launch; rather, it is more likely that it remains exclusively available at AT&T in the U.S. at launch".

He also said Apple may start selling iPhone 3GS for $99 instead of iPhone 3G and provide a "limited demo" of new version of Mac OS X (10.7), that has all chances to support multi-touch technology as a key feature. But as we wrote before it looks like WWDC2010 will focus mainly on iPhone OS 4.0 so the preview of Mac OS X 10.7 will not allegedly happen.

Gene is assured that the presentation of iPhone 4G will have a positive influence on Apple's stock.

"...the new iPhone will likely drive unit sales beyond Street expectations, providing a positive catalyst for shares of AAPL in the coming months."




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Apple Started Its Back-to-school Promo



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Yesterday Apple officially presented its new back-to-school promotion. This is an annual sale, when school faculty and students can purchase a Mac and get a 8GB iPod touch for free. Apple claims on its website:

"Take a free 8GB iPod touch to school. Along with tons of other great features, iPod touch has built-in Wi-Fi for downloading thousands of games, movies, songs, apps, and amazing, free educational content from iTunes U."

If you have an education discount, along with acquiring new iPod touch you can save $50 on a low-end MacBook, $100 on a MacBook Air and iMac desktop and $200 on a MacBook Pro. Such educational discounts are available to staff and faculty of K-12 schools, and to students, professors and staff of any college.

The deal applies between May 25 and Sept. 7, 2010. Those who doesn't want to get free iPod touch can receive a $199 discount for purchasing 160GB iPod classic or a higher-capacity iPod touch, a $179 discount for a 16GB iPod nano, $149 discount for a 8GB iPod nano, $99 discount for a stainless steel 4Gb iPod shuffle, and $79 discount for a regular 4GB iPod shuffle.

Customers can use their educational discounts in an Apple online store, retail stores, authorized campus stores or call 1-800-MY-APPLE.




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Morgan Stanley Report Reveals Apple Stock Can Rise To $400



morganstanley-100524-1

Today Katy Huberty, who is an analyst at Morgan Stanley, revealed a survey for investors that found out interesting forecasts about Apple. It is said that 58$ of all iPhone customers are going to upgrade their mobile device in 2011. In 2008 there were only 18% of them. That means that Apple will sell 18 million more iPhones in 2011. Such a big demand in turn can cause a 50$ drop in prices or $20 in case of service plans costs.

Morgan Stanley also predicted that Apple stock will rise to $310 and even to $400 if Apple is going to be more aggressive in its pricing policy.

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Written by SimplyMax

Tuesday, May 25th, 2010. 0:23

iTunes now has 26,7% on US music market



itunes2010.001

Recently Billboard published a report that reveals new information on Apple's share on music sales market. When the first generation iPhone was presented, iTunes had only 12,7% of American music market. In 2008 Apple almost doubled it and made 21,4%. 2009 reveals five percentage points increase - now iTunes has 26,7% of music sales.

Such mobile providers as AT&T, T-Mobile, Sprint, and Verizon Wireless on the contrary lose their positions, downing from 6,6% to 4,9% in 2009. Partly it is explained by lower priced ringtones in iTunes and its free tools for making custom ringtones. Both of these factors eventually attracted more people.

Physical media music in turn loses its popularity from year to year. Numbers reveal its share fell from 57,5% in 2008 to 49,3% in 2009. That means that iTunes actually makes a half of all digital music downloads overall.

iTunes' closest rival Amazon also increased its sales. But in digital MP3 sales the company's share grew from 0,8% in 2008 to 1,3% in 2009, which is not even close to Apple's 26,7% share. Such results, according to Billboard, were "still well short of where major labels had hoped Amazon's download store would be by now, dimming earlier expectations that it will be able to significantly reduce the labels' heavy dependence on iTunes for digital sales."

It is interesting to look forward for Google which recently acquired Simplify Media to expectedly turn it into iTunes rival for Android users. But for now the company's subsidiary AdMob reveals the amount of media bought or even downloaded by Android users is still so small that it cannot be compared with iTunes success.




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One Woman Made Apple to Change Their Paying Policy



Some time ago one of the TV-channels in San Francisco, California, broadcasted a news report that highlighted a woman who wanted to purchase an iPad with cash but was denied by Apple representatives in her request. Diane Campbell, who lives on a fixed income and was just saving money for an iPad, became a victim of the company's policy that ensures the device is properly distributed.

Now we received information that Apple had changed its policy and presented her the device for free. The company's senior vice president of retail Ron Johnson told the newscast Apple will stop following credit-only policy.

"It came to our attention that Diane, through your story was very interested in buying an iPad with cash. And we made a decision today to change that."

Two Apple employees came personally to Diane's home to deliver her an iPad for free. Later she talked to the ABC station with an iPad in her hands and said:


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Written by SimplyMax

Friday, May 21st, 2010. 3:27

Apple Commented On NPD's Recent Report



NDP Group graphics

Yesterday we posted information about smartphone sales in the last quarter 2010, and as you remember Android-based phones become more popular than iPhones. Now it became known that Apple's spokespeople commented on this data.

In its research NPD group studied over 150,000 completed surveys, that were undertaken online every month in America. Apple's representative Natalie Harrison thinks it is not enough data to make precise conclusions:

"This is a very limited report on 150,000 U.S. consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide."

It is unknown why Harrison mentioned iPod touch when discussion was about smartphones market, but according to Reunters last week Harrison had referred to the IDC research. The latter also reveals that Apple losing its positions, but this time worldwide, with Nokia and BlackBerry sales ahead in first and second spots respectively.




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Written by SimplyMax

Thursday, May 13th, 2010. 4:18

Android Phones Become More Popular Than iPhones



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NPD Group had recently revealed their new study, which shows that iPhone OS became the second most selling OS last quarter in US. To be precise 28% of all handsets sold were Android phones, and iPhones made only 21%. Research In Motion's Blackberries hold 36 percent of market.

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Nintendo president called Apple its enemy



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Recently UK Times published a report about Nintendo's current situation. The company's president Satoru Iwata said that he had already won the war with Sony and now it is Apple's turn. Satoru called it Nintendo's "enemy of the future".

The war with Sony was ended after last holiday season, when Wii had outsold Sony Playstation by almost double, though this year the sales of Nintendo's device in the first quarter were down 21% in compare to the first quarter of 2009.

So now the competition is held between Nintendo DS and Apple's iPod touch and iPhone platform. The latter has advantage of relatively low prices for games (moreover, some of them are even free). There are also studies, that reveal that people who like to play would rather carry an iPhone than a DS.




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iPhone 4G Component Suppliers Revealed



suppliers

According to a web-resource DigiTimes.com (which in turn cites Chinese newspaper Economic Daily News), panels for the iPhone 4G will be also provided by Chimei Innolux, which will join existing Apple's partners Wintek and TPK Touch Solution who have been supplying some parts for iPhone 3GS. The companies will take 15, 40 and 45 percents of total orders respectively.

All of the assembly responsibilities will be allegedly taken again by FoxConn, a company that has already had the successful similar experience with iPhone 3GS. The company already began receiving components for the iPhone 4G in April, though there is no information yet about the date of assembling it for final products.

The report also reveals that camera modules will be produced by Largan Precision (80%) and Genius Electronic (20%). TXC will continue to produce quartz components and its share will rise from 15% to 40%.

Next-generation iPhone is expected to be announced on Apple's annual WorldWide Developers Conference keynote, which will take place at San Francisco's Moscone West on June 7-11. It is rumored that the iPhone 4G will be available for sale soon after its announce.




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Apple Became 3rd Largest Vendor in the World



Smartphones Market Share in Q12010

According to a report by Marketwatch (which in turn refers to a figures revealed by Strategy Analytics), smartphones now take 18% share on the market of all mobile phones.

"Sales are driven by healthy operator subsidies, competition between vendors, and a rising number of cheaper models built around operating systems such as Google Inc's Android and Nokia Corp's key smartphone platform Symbian."

It is interesting that different smartphone makers sometimes compete on different markets. Strategy Analytics reveals that Nokia shows good results in India and China while Motorola focuses more on US.

As we wrote before, Motorola raised up its profits after producing its Android-based Droid/Milestone, which is frequently called the closest rival to Apple's iPhone.

Nokia's purpose is to gain the leadership on the markets that are only emerging. In the first quarter the company has 21.5 million smartphones sold, but these are mostly cheap models that were shipped primarily to South America and China. North America remains a "problem child" for Nokia. The company's sales make 40% of all the sales in this quarter.

RIM has 10.6 million BlackBerries sold and takes second place with its 19.7% share.

Globally Apple has 16,4% market share in selling smartphones in this quarter and became a mobile vendor number one in the US. The company made record 8.8 million iPhone sales. Among all mobile phone makers Apple hold 3% global market share.




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1 Million iPads Had Been Sold In a Month



AppleiPad

Today Steve Jobs revealed that last Friday Apple's iPad reached one million sales:

"One million iPads in 28 days -- that's less than half of the 74 days it took to achieve this milestone with iPhone. Demand continues to exceed supply and we're working hard to get this magical product into the hands of even more customers."

The company also revealed next facts:

  • 12 million apps for iPad were downloaded from the App Store already;
  • 1,5 million e-books were downloaded from the iBookStore;
  • 5,000 applications were created specifically for the iPad (the number of apps for iPod touch and iPhone is more than 200,000)

There were no information revealed about a breakdown of 3G vs. Wi-Fi-only sales, but one analyst told that on Sunday 49 of 50 retail stores were sold out of both models.

Piper Jaffray's analyst Gene Munster predicts that the Wi-Fi iPad will be more popular and will take 60% of sales while iPad 3G-capable model will carry only 40% of overall sales. He also believes that Apple has already more than 1 million iPads, which proved to be true.




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Apple Became The Biggest Phone Maker Because Of Low Motorola's Sales



Motorola

This spring quarter Motorola had reportedly sold 8.5 million phones, which makes it the second biggest US phone maker after Apple that sold 8.8 million iPhones in the same period.

According to a Forbes report, one year ago Motorola had better results - 14,7 million phones sold. But the profit this year is down only by 9% because the company had changed its strategy and now successfully sells more sophisticated smartphones instead of cheap phones.

Motorola had best selling results four years ago when it was selling Razr model. In 2006 it was releasing 46 million phones per quarter. But these days mobile providers push companies to deliver cheap phones and because of it Motorola's profits are falling down.

The company  had big plans on its Milestone/Droid device which ships with Android OS. It was heavily promoted by Motorola and Verizon as the best Android phone available, but the company sold only 2.3 million devices in the spring quarter, which is only 27% of the total phones sold.




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Written by SimplyMax

Sunday, May 2nd, 2010. 16:03