The company from Cupertino has released new 'Greetings' ads to promote its plastic iPhone 5c. On the Apple’s official YouTube channel one can watch either the two separate 30-second clips - Greetings and Greetings Too - or the so-called extended cut, which is one-minute long.
As to the plot of the short video, it is rather simple and reminds Apple’s previous ads. People of various nationalities and speaking different languages use the colorful gadget to communicate and express emotions. The ad looks simple, but still it gently prompts you to buy the new gadget. And this, I believe, is what the advertisement should do - prompt, not persuade.
You can watch the Greetings (extended cut) below. Enjoy!
Apple has broken another record - over the opening weekend the company managed to sell as many as 9 million units of the iPhone 5s and iPhone 5c. This devices included, there’re now more than 200 million smartphones and tablets running the new iOS 7 in the world. Incredible!
Apple Store in New York gathered the biggest crowd ever seen before this Friday. On the iPhone 5s and iPhone 5c launch day there were so many people willing to buy these devices, that the gold version of the Apple’s new flagship was sold out in a flash!
According to some police officials, the seventh version of the Apple’s mobile operating system is probably the most protected.
After months of pressure from a global coalition of elected officials and law enforcement agencies, we are pleased that Apple is set to release a new mobile operating system that includes a theft deterrent feature called Activation Lock. This is an important first step towards ending the global epidemic of smartphone theft.
Looks like the new iPhones are really worth purchasing devices.
Tim Cook arrived at the Palo Alto University Apple Store on Friday morning, ahead of the iPhone 5s and iPhone 5c launch. According to people standing in a line, he greeted each person and then went on his way.
iFixIt experts have teared apart the new Apple’s plastic iPhone to show us what’s inside of the long-expected gadget. This happened on Friday - the day, when the iPhone 5s and iPhone 5c were officially launched in the United States and several other countries.
The iPhone 5c can boast of a 1510mAh battery, Apple A6 processor and 1GB or RAM. All this makes it very similar to the iPhone 5. Still, it differs from it very much.
Although both new iPhones sport a similar construction and share some internals, don’t get your hopes up too high for parts cross-compatibility, thanks to the differences between the display assemblies and the differently-sized FaceTime/speaker connectors.
Below you may watch the iFixIt roundup of the iPhone 5c teardown.
As I’ve mentioned before, the iPhone 5s with a brand new 64-bit processor was the fastest. It took only 20.5 seconds for it to boot. The boot speed of the iPhone 5c and iPhone 5 is 25.9 and 29.0 seconds respectively. You should note though, that the devices were restored to iOS 7 before the testing and contained no user data. So the actual boot speed may vary.
Here’s the boot speed ‘competition’ video.
We have confirmed through early analysis that the device is fabricated at Samsung’s Foundry and we will confirm process type and node later today as analysis continues. That being said, we suspect we will see Samsungs 28 nm Hi K metal Gate (HKMG) being used. We have observed this same process in the Samsung Exynos Application processor used in the Galaxy S IV. Our engineers will be deprocessing the Apple A7 as soon as they can to confirm this or to provide different information.
One of the Apple’s main rivals is one of its main suppliers.
In the updated version it is easier to switch from News Feed to friend requests, messages or notifications by tapping the bottom of the screen. Moreover, by doing that you will get access to your Timeline, groups, events and more.
With iOS 7 you will have the translucent bar at the top of the app change dynamically when you scroll through different photos and posts. Besides, you can also swipe from left to right to return to News Feed.
Check the video of the new app below.
Tumblr app for iOS has been updated recently with push notifications for likes, reblogs, replies, new followers and the ability to monitor the latest activity on your blog.
The gold iPhone 5s seems to be a device of high demand - according to the latest WSJ report, the company from Cupertino has asked its suppliers to increase the production of the new handset by one third. As you probably know, the first two batches of the Apple’s new gold flagship were sold out after a few minutes after the launch of sales.
Apple Inc. has asked its suppliers to increase production of the gold-colored iPhone 5S by an additional one-third after seeing strong demand, people familiar with the situation said. It isn’t clear whether there are currently supply constraints manufacturing the new iPhone.
Apple hasn’t yet confirmed the rumor, anyway, it seems to be plausible.
Google Translate for iOS has been updated recently. Now you can translate various texts between more than 70 languages on the go and with no effort at all.