News from category ‘Official’

Apple filed another patent. This time it’s a system that allows to control access to content using a person's physical features. The patent application entitled “Systems and methods for controlling output of content based on human recognition data detection” was published on the U.S. Patent and Trademark Office’s website on Thursday.

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Apple published a video from October 22 special event, where new iPad air, iPad Mini Retina, Mac Pro and MacBook Pro were announced.

Apple has uploaded new promo video about new Mac Pro.

At just 7.5 mm thin, weighing only one pound, and with the advanced A7 chip, iPad Air is incredibly light and powerful. But it also comes with all the capability of iOS 7. And iPhoto, iMovie, GarageBand, Pages, Numbers, and Keynote are now available free. So the possibilities for what you can do with it, and where you can take it, are virtually limitless.

Let's watch:

Apple has uploaded new promo video about new Mac Pro.

The Mac Pro is a computer unlike any we have ever created. To build it, we pioneered new processes, innovated manufacturing techniques, and essentially rethought how to make a computer. This is the story of how it all comes together.

Let's watch:

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Announced yesterday, Apple's new cylindrical Mac Pro will hit store shelves no sooner than in December. As to the price, it is said to start at $2,999. Pretty expensive, I agree, but believe me, the new desktop is worth its money.

As to the tech specs, the revamped Mac Pro (base model) features a 3.7GHz Intel Xeon E5 processor, 12GB of RAM, dual FirePro D300 GPUs with 2GB of video RAM each and 256GB of SSD. Moreover, the new Mac Pro now can support up to three 4K displays at once.

As you see, the new device is incredibly fast. That is why it would be a perfect choice for all those who have to work with graphics, music or video.

Apple released OS X 10.9 Mavericks on Tuesday and made the new operating system free for all Mac users worldwide. If you still haven’t downloaded it, visit the Mac App Store and take advantage of the new software.

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Apple has just announced the new full-sized tablet - iPad Air - and the second generation iPad mini with Retina display. Both devices will be available only in November, probably due to some issues with suppliers. Anyway, let’s take a quick look at the new Apple’s tablets.

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Apple will be live streaming today's special iPad event which is being held at the Yerba Buena Center for the Arts.

Watch streaming video from this special event and learn more about our exciting announcements.
Live Streaming video requires Safari 4 or later on OS X v10.6 or later; Safari on iOS 4.2 or later. Streaming via Apple TV requires second- or third-generation Apple TV with software 5.0.2 or later.

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There have been some rumors connected with iMessage recently. Numerous users and software experts claimed that the service is insecure and Apple, if forced, can easily get access to the instant messages sent by the army of the iPhone, iPad and Mac users. Latest research proved those skeptics were wrong.

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Apple has asked its developers to submit applications compatible with new OS X Mavericks.

Make sure your app takes advantage of the great new features in OS X Mavericks when the world’s most advanced desktop operating system becomes available to millions of customers later this fall. Download OS X Mavericks GM seed and Xcode 5.0.1 GM seed, now available on the Mac Dev Center. Build your apps with these latest seeds, then test and submit them to the Mac App Store.

AppleCare staff is currently being trained on OS X Mavericks. As it has been announced earlier, the official release of the new OS X version will take place this fall, presumably on October 22nd, along with the new iPad launch.

Apple has finally sent out the invitations for the media event devoted to the iPad 5. As it has been previously rumored, the new tablet will be unveiled on Tuesday, October 22nd at the Yerba Buena Center for the Arts, San Francisco. The media event will start at 10 a.m Pacific Time.

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There’re some photos of a scale model of the Apple's new spaceship campus, Mercury News reports. I must admit - these images look just awesome.

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The United States Patent and Trademark office has recently granted Apple’s rights for the patent called “Systems and methods for ejecting removable modules from electronic devices". Or, in other words - for a new SIM card tray design. According to the Apple’s application, such a design will allow to retain and eject the SIM card using magnetic means instead of mechanical that are said to be inconvenient.

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Qualcomm spokesman has backed away from the statements made by one of the company executives concerning the Apple A7 chip capabilities. In case you missed that piece of news, Anand Chandrasekher, Qualcomm CMO has recently claimed that the new Apple’s processor is a "marketing gimmick".

According to AppleInsider:

The comments made by Anand Chandrasekher, Qualcomm CMO, about 64-bit computing were inaccurate. The mobile hardware and software ecosystem is already moving in the direction of 64-bit; and, the evolution to 64-bit brings desktop class capabilities and user experiences to mobile, as well as enabling mobile processors and software to run new classes of computing devices.

Looks like Qualcomm executives should think twice before they blame someone for something, otherwise, they can as well be blamed - for incompetence.

According to the latest Canaccord report, Apple’s iPhone 5s is the top smartphone sold at all U.S. carriers. The plastic iPhone 5c comes in the second or third place, depending on a particular carrier.

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