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Apple Loses Status of the Most Valuable Brand
Apple has lost its title of the most valuable brand in the world. According to the latest report from Brand Finance, the Cupertino giant is now on the second spot of the ranking with the brand value of $107.1 billion. The first place is occupied with Google that has the brand value of $109.5 billion.
Leave a commentCheck Out New Glossy iPhone 8 Concept [Video]
Thadeu Brandao has created a beautiful iPhone 8 concept with a massive display and new Home button integrated into the front panel. Together with the bottom part of the display, it works just like the Touch Bar on the MacBook Pro adding useful features right where you need them. You can check out the video showing the concept on YouTube and below.
Apple Constantly Increasing R&D Expenses – Report
According to the latest report from Business Insider, Apple is constantly increasing the amount of money spent on research and development. This means that the company looks for new technologies and ways of making its products better.
iOS 11 Won’t Support 32-bit Apps and iPhone 5
It appears that iOS 11 won’t support 32-bit applications. Moreover, the iPhone 5 and iPhone 5c won’t be compatible with the new firmware version as they feature old hardware, GSMArena claims.
Apple Reveals Results for Financial Q1 2017
Apple has announced its financial results in the first quarter of fiscal 2017. According to the official figures, the revenue accounted for $78.4 billion and net profit made $17.9 billion. In 2016, the these numbers were different: $75.9 billion and $18.4 billion respectively.
OLED Displays for iPhone 8 May Cost Apple $50 Million in Q2 – Analyst
As it was reported earlier, the iPhone 8 may be equipped with a new OLED display. According to a research note from Cowen & Company analyst Timothy Arcuri, the switch to new displays may cost Apple $50 million in incremental costs. This sum will be paid to suppliers in March, but the quarterly gross margin of the company should not be affected too much, the analyst adds.
Here’s How Apple Campus 2 Looks Like Now [Video]
Matthew Roberts and Duncan Sinfield have shared new drone videos showing the progress on Apple’s new campus. The work continues at usual pace even though the construction site is still covered with water left after heavy rains. Check out the videos below or on YouTube.
Top 10 Stories of the Week
It is Sunday today, so let’s take a look at the posts worth your attention. Most of the articles this week deal with Apple’s recent software updates, but there’re some other important things as well.
macOS 10.12.4 Beta Displays Native Icons of Windows.EXE Files
According to Vaclav Vancura who works as a Mac product designer at Microsoft, the latest beta of macOS Sierra 10.12.4 displays native icons of executable Windows files instead of using generic images for unknown file types. This, however, doesn’t mean that Mac users can launch EXE files on their computers, at least now.
Apple Removes iCloud Activation Lock Status Page
Apple has quietly removed the iCloud Activation Lock status page from its website. This means that it is now impossible to check whether the iPhone, iPad, or iPod touch you’re supposed to buy second-hand is locked before you actually get it. It is unclear why the company has decided to shut down such a useful page.
Check Out New iPhone 8 Concept [Video]
Later this year, Apple is expected to unveil the next-generation iPhone called the iPhone 8. Recent rumors and reports from reputable analysts suggest that the device may get a major redesign. Inspired by these rumors, Iskander Utebayev has created an iPhone 8 concept featuring a glossy black body, rounded display, and the iSight camera embedded in the Apple logo on the back panel of the device.
iPad Celebrates 7th Birthday Today
Seven years ago, Apple CEO unveiled the original iPad, marking a new milestone in the history of the company. The device was a success, even though there were no support for Flash, camera, or multitasking.
Apple Seeds First Public Betas of iOS 10.3 and macOS 10.12.4
Apple has released first public betas of iOS 10.3 and macOS Sierra 10.12.4 to the members of its Beta Software Program. If you have signed up for this program, you can now get access to the latest updates.
iPhone 8 to Use Apple’s Own Wireless Charging Technology
According to the latest report from a research firm Copperfield Research, the iPhone 8 may support a wireless charging technology developed by Apple, not the one created by Energous or other firms that work in this field. The report is based on Apple’s patent filings that suggest that the company is interested in inductive chargers for the new iPhone and other products. Most of the patents have been filed quite long ago, so it’s high time Apple developed something based on these patents.
Apple Investigates Issue Causing AirPods to Disconnect on Calls
A growing number of iPhone 6s, iPhone 6s Plus, and iPhone 7 users are complaining about the AirPods that drop signal and disconnect during calls. As it turns out, Apple is aware of the issue and already investigating it.
