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Jony Ive Discusses Apple's Creative Design Processes
Apple design chief Jony Ive in an interview to the London Evening Standard revealed how the design process works at Apple. Ive told that prototyping is deeply integrated into the design process at Apple, and discussed Apple’s approach to creating entirely new categories of products rather than simply improving on existing ones.
Q: What makes design different at Apple?
A: We struggle with the right words to describe the design process at Apple, but it is very much about designing and prototyping and making. When you separate those, I think the final result suffers. If something is going to be better, it is new, and if it’s new you are confronting problems and challenges you don’t have references for. To solve and address those requires a remarkable focus. There’s a sense of being inquisitive and optimistic, and you don’t see those in combination very often.
Apple Is Sued Over Misleading Siri Advertising
the Wall Street Journal, Apple was sued by an iPhone 4S customer who alleges that the company promoted its personal assistant service Siri using "misleading and deceptive" advertisements. The plaintiff Frank Fazio claims that depictions of Siri in Apple’s ads suggest the service is easy to use, which he says is not present in real-world use.
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iTV Entertainment Warns Apple Of Legal Actions If It Uses iTV Name
While rumors have been widely circulating that Apple is working on a TV set, no direct evidence of this product has emerged. As for the possible name for the product, some have believed that Apple will name the new TV set "Apple TV", while other suggested the company will prefer the "iTV" name despite it raises branding and trademark issues with other companies such as UK-based .
New Intel’s Xeon E5 Chips Arrive Next Week
The Inquirer report, Intel’s Sandy Bridge chips known as Xeon E5 are set to launch next week. The report notes that server chips are in the distribution network for several weeks now.
iPad 3 Front Glass Reveals No Significant Changes
Various iPad 3 parts have leaked in recent weeks, but the front panel of the alleged device has remained unseen until now. Apple.pro points to a posting on Chinese microblogging site Sina Weibo showing what is claimed to be the front glass and digitizer assembly from the iPad 3.
The part appears nearly identical to that of the iPad 2, with the major distinguishing feature being a relatively long ribbon cable extending up the side of the display as opposed to a shorter cable with a sideways orientation seen in the iPad 2. Other features of the iPad 3 display include the same round home button seen in all iOS devices so far and a hole in the top bezel to accommodate both the front-facing camera and the ambient light sensor.
ITV Warns Apple (Again) Not to Use Their Name
As rumors of an Apple television set continue to swirl, The Telegraph reports that the UK TV network ITV has written a letter to Apple to warn it against using the name "iTV" for its future television product. Though, ITV said that there has been "no communication" between it and Apple. The "iTV" name was previously rumored to be used for Apple's revamped iOS powered Apple TV in 2010, which was said to have made network executives "furious."
Apple anticipated television has been called the "iTV" by some pundits, following the same branding as Apple's other popular products like the iPhone and iPad. ITV, short for Independent Television, has been on the air since 1955, and is the broadcaster of the popular show "Downton Abbey." The network has also spawned three sister channels using its same name: ITV2, ITV3 and ITV4.
Apple reportedly assured the ITV network in 2010 that Apple would not use the "iTV" name. But the death of Steve Jobs is said to raise a serious concern of the network. ITV executives are said to be concerned that Apple Chief Executive Tim Cook could take a different stance from his predecessor.
iTunes U For iOS Devices Expands Educational Opportunities
Today in the second part of its education-focused media event Apple turned attention to iTunes U, free podcast section of the iTunes Store. Eddy Cue announced that more than 1,000 universities are using iTunes U, and its content was downloaded over 700 million times to date.
Apple Wants To Increase Its Environmental Friendliness With New Cables Without Halogens
According to The London Evening Standard’s , Apple is requiring that cable manufacturer Volex will invest up to $6 million in retooling its production lines in order to eliminate halogens from the USB and power cables used in Apple’s products.The retooling will allow producing cables that will be less harmful to the environment on disposal.
OnLive Introduces Streaming Windows 7 Desktop App For iPad
, video game streaming company, has introduced a virtual, streaming Microsoft Windows 7 Desktop app for iPad. The Desktop app, at CES, will finally be available on other platforms including Apple’s Mac. The full-functional versions of Microsoft Excel, Word and PowerPoint will be available to users soon after CloudOn released its Office solution for iPad.
Apple Is Going To Bid For English Premier League Streaming Rights
According to the Daily Mail report, Apple wants to bid for rigts to stream (PM) games. English Premier League is the England’s top football league and one of the most popular football leagues worldwide and it is expected that bidding for the rights to stream its content will generate billions of dollars for the league and the teams. The league will consider bids for the next football season after the rights to stream games expire at the end of the current season.
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Apple design chief Jonathan Ive awarded knighthood
The BBC reported on Friday that Jonathan Ive, Apple's senior vice president of industrial design, has been named a Knight Commander of the British Empire in the U.K.'s 2012 New Year Honours list for "services to design and enterprise”. In 2005 he was awarded the title of Commander of the British Empire. Ive responded that he was "both humbled and sincerely grateful" by the commendation.
"I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making," he said. "I discovered at an early age that all I've ever wanted to do is design."
Ive’s father was the first who inspired him to study design. Ive went on to study Industrial Design at Newcastle Polytechnic University. It was there that he first realized the potential of designing on the Mac.
"I discovered the Mac and felt I had a connection with the people who were making this product," he said. "I suddenly understood what a company was, or was supposed to be."
After graduating, Ive worked at the U.K. design agency Apple cooperated with. Then the company noted his talent and offered him a full-time position. During his 19 years at Apple, Ive and Steve Jobs became close friends and even "spiritual partners", according to Jobs' biography. While Jobs and Ive were close friends, Ive did admit to Isaacson that he felt Jobs had stolen some of his ideas.
"[Jobs] will go through a process of looking at my ideas and say, 'That's no good. That's not very good. I like that one,'" Ive told Isaacson in an interview. "And later I will be sitting in the audience and he will be talking about it as if it was his idea. I pay maniacal attention to where an idea comes from, and I even keep notebooks filled with my ideas. So it hurts when he takes credit for one of my designs."
iPhone leads competition in UK holiday smartphone sales
Citing findings by research firm GfK, the Financial Times reported on Monday that Apple’s iPhone 4S accounted for nearly one out of every four smartphone sales in the UK during the lead up to the holiday season and retains the best-selling smartphone in the UK.
During the first week of December, five versions of Apple's handset, including the two and a half year old 3GS, ranked as one of the top 15 smartphones sold and took over 37 percent of a smartphone market that nearly doubled in size between Feb. 2010 and Aug. 2011. According to figures from Ofcom, the U.K.'s government-approved regulatory authority for telecommunications, 46 percent of all mobile users are now smartphone owners.
Apple’s rivals are also showing significant grown in sales. The second best-selling smartphone in the UK is Samsung's Galaxy S II and three versions of RIM's BlackBerry Curve all landing in the top ten. Noticeably absent from the top-selling handsets was Nokia. The company's new partnership with Microsoft has yet to bear fruit. The Windows Phone 7-based Lumia line failed to crack the top ten handsets sold in the UK after.
Apple Is Predicted To Sell 4 Million Its Set-Top Boxes In 2011 Taking 32% Market Share
Today market research company Strategy Analytics on its research which covers «connected TV players», such as Ruku and Apple TV. The report shows that Apple is expected to reach sales of 4 million Apple TV boxes for 2011, leading the growing market with a 32 percent share.
Cloud Gaming Company OnLive Releases Its App For Tablets And Mobile Platforms
The pioneer of cloud gaming has the release of its playable app for tablets and mobile devices. Now top-tier, console-class games that was previously limited only to computers and consoles are available for playing through the free on more than half a million mobile devices over mobile networks and Wi-Fi in the UK and US.
Pent-up demand helps iPhone take top spot in UK market with 43% share
According to research firm Kantar Worldpanel ComTech, demand for Apple’s iPhone 4S helped the company to push it market share in the UK to nearly 43% in October. Apple's U.K. market share increased 2.8 percent to 27.8 percent year-to-year and it is the first time since late 2010 when Apple’s sales beat Android-based handset sales in the region.
"Apple took a whopping 42.8 percent share of all smartphone sales, giving it a significant lead over Android - a feat many thought was impossible," said Dominic Sunnebo, global consumer insight director at the firm.
About 75 percent of British customers who purchased an iPhone 4S in October already own a previous version of the device, with 14 percent upgrading from last year's iPhone 4. Sunnebo claims that the main driver for the sales of the iPhone 4S in the U.K. was the existing iPhone users. The second driver is rather long period between the launches of the iPhone 4 and 4S.