News from category ‘Official’
Apple patents flexible battery for rumored iWatch
Apple has invented flexible components that will suit its much-rumored iWatch. Apart from flexible battery, flexible displays that can wrap around the wrist were also patented earlier. The invention can be used for any bendable product. Apple describes that the components can be employed in “wristwatches, calculators, laptop computers, tablet computers, and/or music players, to name but a few.”
Flexible battery packs for use in electronic devices are disclosed. In one embodiment of the present disclosure, the flexible battery pack may include a plurality of cells, such as galvanic or photovoltaic cells. The battery pack also may include a plurality of laminate layers coupled to the cells that include a top laminate layer and a bottom laminate layer. An adhesive may be used to couple the top and bottom laminate layers together such that each of the plurality of cells is isolated from each other. This arrangement may allow the battery to be shaped to fit a form factor of the electronic device. This arrangement also may allow one or more of the cells to be selectively removed from the plurality, which may be desirable from a manufacturing perspective.
So we may assume that these published patents will heat up the rumors about mysterious iWatch.
Apple's Poster to Commemorate the Fifth AppStore Birthday
Looks like Apple has hired a new guy responsible for all kinds of graphics and the way Apple gadgets look. At first he paints new ‘cheap’ iPhones red, green and yellow, then completely redesigns iOS 7 and after that persuades the executives to register a new FaceTime logo, which he likes immensely, as a trademark.
Well, there’re probably some other reasons for all that to happen, of course, but it really seems that Apple is currently centered primarily on the appearance – in addition to the things mentioned above, it has released a new poster commemorating the fifth anniversary of AppStore, Tim Bradshaw of Financial Times reports.
Apple builds a solar farm in Nevada
Apple is paying for the construction of an 18-megawatt photovoltaic solar plant in Nevada. It will power the company’s Reno data centre. According to Apple’s 2012 Environmental Footprint Report,Nevada centre will be the same environmentally responsible as the one in Maiden,North California. The latter helped to lessen unemployment by hiring hundreds of people during its construction.
The new station will use endless resources of natural solar radiation as well as geothermal recourses to supply the data centre with sufficient energy. It will cover 60% of power needs while the remaining will be acquired from local and regional sources.
Apple's New Microsoft 365 and Google Docs Rival
Rejoice all those who don’t like neither Google Docs, nor Microsoft Office 365 as a few days ago their new rival was born. Announced in June at WWDC, this rival is a purely new cloud-based iWork version. Well, actually, this is still only a beta and at the moment it is available only for Apple developers. However, what that means is that the relatively short-term Google-Microsoft domination in the sphere of cloud editing tools might be soon over.
Here’s the link for the developers that haven’t yet tried the new product and some screenshots for people that don’t have a developer account. Take a look at those photos.
Japan largest carrier refuses to work with Apple
NTT DoCoMo, the biggest mobile carrier in Japan, is facing a serious problem of losing clients. Its firm denial to work with Apple iPhone cost it 3.2 million users over the last 4 and a half years. It is put down to high popularity of iPhone in Japan. Being the most desirable smartphone, it occupies a 42 % share of cell phone sales.
NTT DoCoMo CEO Kaoru Kayo says:
Our aim is to develop a special “lifestyle system”. It requires preinstalled software on mobile phones.
Naturally, remembering how closed iOS system is, Apple does not let NTT DoCoMo install any programs on its devices. Another problem issue is placing carrier’s logo on the iPhone. It is obvious that California-based company refuses to accept there conditions.
Poster for the upcoming Steve Jobs movie is already available
Moviefone published the poster for the upcoming Steve Jobs movie starring Ashton Kutcher. It is designed in psychedelic colors and features a close up shot of Ashton Kutcher (Steve Jobs).
The movie will be released August 16th. You can check out the trailer here.
Apple corners mobile ad market.
iOS products are used to being outnumbered by Android, although Apple manages to become a market leader in advertisement sector. According to a recent study, Apple controls 75% of mobile ads market.
The share of Android is diminishing, as Samsung’s Galaxy S smartphones are delivering hardly any impressions.
Ad firm Velti studied the mobile advertising market of Apple and Android, comparing figures of May 2013 to findings from 2012. The share ofCupertinocompany grew by 5%, from 59% to 64%. Whereas Android decreased its presence on the market by 5% to 36%, despite its domination of smartphone shipments. The figures of dynamics are the same, but Android loss cannot be referred to by Apple’s increase in share.
TSMC will produce A-Series Chips for Apple.
According to Wall Street Journal, Taiwan Semiconductor Manufacturing (TSMC) has agreed to supply Apple with A-series chips. Although the matter has been discussed since 2010, the deal was only signed this month, and TSMC starts producing some of the chips in 2014. By that time, the Taiwan company will improve the quality of the products so that they meet Apple’s requirements. The chips will become smaller and more energy efficient by using 20-nanometre technology.
When negotiating the deal, the American company offered either to invest in TSMC or to assign one factory as an exclusive Apple supplier. However, the Taiwan company did not accept either of the options to keep TSMC independent and adaptable.
Samsung used to be Apple’s main A-series chips supplier, but present ferocious competition between the companies is forcing the latter to diminish its dependence on the Korean company.
Apple files for ‘iWatch’ trademark in Mexico, Taiwan, Turkey, Colombia
In addition to filing a trademark for the name “iWatch” in Russia and Japan, Apple has requested a trademark for “iWatch” with Mexico’s “Institute of Industrial Property.” The Mexico-based filing was made public in recent days, but the request was originally filed on June 3rd.
Apple files for "iWatch" trademark in Japan
Bloomberg reports that Apple has filed a trademark for “iWatch” in Japan, according to a filing with the Japan Patent Office from early June. The filing, which was reportedly made publicly available last week, is in reference to an Apple “handheld computer” or “watch device.”
This does not mean that Apple will release iWatch, but it certainly fuels speculation that an Apple-branded smartwatch is in the works.
Apple files trademark for the new green FaceTime icon
PatentlyApple reports that Apple has filed a trademark for its new green FaceTime icon that debuted with iOS 7.
Earlier this week Apple filed a trademark application for their redesigned "FaceTime" icon under number 85968558. This is likely to be the beginning of many trademark filings to follow to cover the other new icons.
The trademark filing likely indicates that this icon is set for iOS 7 and won't change.
Apple Launches Online Store for Russia
Apple today launched its . The move had been expected for quite some time. Reports from last year revealed that the Apple had registered a new company in Russia with intentions to launch direct sales in the country.
In order to expand into Russian territory, Apple as registered a company called Apple Rus and assigned Vitaly Morozk, the company's local legal advisor as its director general. It is alleged that Apple executives travelled to Moscow in 2011 to find premises for an Apple store but did not find anything suitable. Apple opened the iTunes Store online in 2009.
It's unclear when or whether the company intends to open any physical Apple Retail Stores in the country.
Read the rest of this entry »
Here’s what iOS 7 looks like on iPad and iPad Mini [Official]
Apple actually posted a photo of iOS 7 on iPads. You can find it on the bottom of the .
Apple is a bit behind in releasing iOS 7 for iPad. Initial iOS 7 betas are available only for iPhones and iPod touches.
iOS 7: the list of supported devices
iOS 7 is just great. The question that might come to your mind is “will my device be supported?”
Here is the list of devices that will support iOS 7 once it is available:
- iPhone 4
- iPhone 4S
- iPhone 5
- iPad 2
- iPad third generation
- iPad fourth generation
- iPad mini
- iPod touch fifth generation
However, not all features are available on all devices.
New ad: ‘Designed by Apple in California’

Apple executives on several occasions during the just-finished WWDC keynote made note of both the fact that the new Mac Pro is being built in the United States and that the redesigned iOS 7 software and other apps are being conceived, designed and implemented by its team of engineers in California.
In fact, Apple’s been proudly putting stickers on its products saying ‘Designed by Apple in California’ for years and has now even made a compelling new ad which focuses in its California design roots.
Let's watch:

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