Last month, comedy site Funny or Die announced the future release of the 60-75 minute film iSteve, which is scheduled on April 15. It is based on events in the life of Steve Jobs. The movie stars Justin Long, who gained notoriety among fans of Apple for playing the role of "Mac" in the popular "get a Mac" advertising campaign, in the role of Jobs.
Apple launched a new advertising campaign for the iPad on its website, highlighting a number of reasons why people love their iPad. This move is similar to the campaign for the iPhone that appeared a couple of weeks ago.
Apple is gradually rolling out a new customer service initiative called ‘table selling’ across its retail stores. With the new strategy, employees at Apple Stores are assigned a product table at which they are responsible for serving groups of customers with the same device but different needs. Previously, employees helped each customer individually on a first-come, first-serve basis which often resulted in lengthy wait times.
According to The Wall Street Journal, patent holding company Intertrust has filed a lawsuit against Apple, alleging that Cupertino-based company infringes on 15 of its patents. Intertrust licenses and invents technologies for digital rights management and currently holds more than 150 patents.
Ken Segall , author of Insanely Simple and creative director behind the Think Different advertising campaign has suggested that Apple is losing its position in marketing domain, while Samsung is taking full advantage.
The Wall Street Journal reports that Google is in talks with music publishers to develop Spotify-styled subscribtion streaming music service for the Android operating system. Read the rest of this entry »
According to AllThingsD, Apple today confirmed that a number of Apple employees’ Macs were compromised by the same Chinese hackers, who recently targeted Facebook employees. The malware infected the computers through a vulnerability in a Java plug-in, which Apple has recently blocked due to security vulnerabilities. in statement to AllThingsD, Apple said:
Brightwire provided a translated report from Chinese media which claims that Apple is preparing the launch of the iPhone 5S and 5-inch iPhone 6 this year:
"- A source told Chinese mobile phone information site Laoyaoba.com that it has seen the iPhone 5S and iPhone 6 at Apple's suppliers. Both models may be released in 2013, according to the website's microblog on Thursday evening.
The Federal Trade Commission today published a report, where it recommends how key players in the mobile ecosystem can better inform their consumers about how their personal data is being used. In its report, the FTC named several companies, including Apple, Microsoft, Amazon, Google and BlackBerry as well as advertising networks, app developers, app developer trade associations and analytics companies.